How To Lower Your Internet Marketing Handicap
Sunday, June 10, 2007
Many of you know that I wrote the Introduction for "No Two Fingerprints Alike: Curing the Internet Marketing Identity Crisis."
It's a superb Black paper from the branding experts at the Net Intelligence Agency.
Hey, I'm a busy guy. But I made the time to write a few words for NIA about branding because I became my own brand name at the age of 5. It was a process of osmosis for me, the accumulation of thoughts that leaked into my brain slowly over time and taught me the importance of establishing my own unique signature.
There's no need for you to learn branding my osmosis. Read the Black Paper. Read it again. Absorb the message and take action immediately. It will help whether you create your own products, sell affiliate products or do both.
Here's a link from which you can get the Black Paper free for a limited time:
I released the Black Paper on the Warrior Forum yesterday; I received some very nice comments and only a small amount of fawning.
In many ways, yesterday was a perfect day; I played 18 holes of golf, carding four birdies on my way to posting a 71, one under par. It could have been better; I hit the pin on the fly on a 288-yard Par 3 -- yes, there's one of those at Oakmont -- but the ball kicked violently left.
Bogey for Patrick Pretty.
But 71 ain't bad on a Championship course.
When I got back to my hotel suite, I took some time to visit the Warrior Forum and composed the post about the Black Paper. I felt good because this paper is really good. It inspires people who read it to stop being part of the background noise and start putting their stamp on the world of IM.
I am proud to offer this paper. Some very well-known marketers are reading it even as we speak.
Make today the day you start building your signature, start putting your stamp on the business world.
Some of you probably think it's strange that a famous person with a busy life hangs out at Warrior Forum and the forum at 7dollarforum.com.
Hey, I know the realities of my life: I can't stop at the forums every day, for instance. But I do try to visit a few times a week to read and to share a few thoughts.
I suggest you visit some forums yourself if you're not doing so already. You'll learn about what to do.
And you'll also learn about what not to do.
One thing you probably should think about not doing is spending so much time worrying about the lack of traffic to your website.
Traffic takes care of itself if you give your customers a good reason to stop by. Simply offering something for sale very often is not a good enough reason for customers to reward you with their business.
Read the Black Paper. Read it again. You'll feel something inside of you changing. Remember that feeling and act on it.
Sometimes your shot goes straight at the pin; sometimes it hits the pin and drops in the hole or an inch or two away, and sometimes it bounces wildly left or right and results in a bogey.
Sometimes you hit a crappy shot an still end up with a birdie, the result I got on the 667-yard Par 5 yesterday with the aid of a sprinkler head.
Learn from your bogeys; acknowledge that some of the birdies are accidental, and always, always use branding to improve your game and lower your handicap.
posted by Patrick Pretty @ 11:49 AM,
