The Internet Marketing Advantages Of Becoming Recognized
Sunday, June 17, 2007
My cap slipped off my head yesterday at Oakmont and was trampled by a few hundred golf fans scurrying to get a closer view of Tiger Woods.
I'd enjoyed being anonymous during the first three days of the U.S. Open; I put on my "cap and sunglasses" disguise and largely hid in plain sight. But when the cap came off -- and when I took off my sunglasses to see if I could spot it -- well, it took only seconds for somebody to yell, "Hey, it's Patrick Pretty!"
I have to admit that I like it when somebody yells, "Hey, it's Patrick Pretty."
It's nice to be recognized.
And that's my Blog message for today:
Internet Marketing is about becoming recognized. It's about plenty of other things, too. But most of those things happen only after you become recognized.
It is true that being anonymous can serve a particular need -- I wanted to watch golf and enjoy some privacy while at Oakmont, for example. I used the cap and sunglasses to help pull that off.
But caps and sunglasses don't work well in Internet Marketing, where the premium is on recognition.
If you're having trouble carving out your IM niche, considering asking yourself if it's because you're wearing a cap and sunglasses.
Most of the billions of business pages indexed on the web are from people who are wearing caps and sunglasses and don't even know it.
Templated sales pages -- the self-replicating pages distributed to thousands of marketers who sell Affiliate products -- are mostly just caps and sunglasses, things that keep you anonymous.
Becoming an authority on the Affiliate products, using your own voice and signature to sell them, is one of the best things you can do to become recognized.
Make tomorrow the day somebody yells your name when the cap slips off.
posted by Patrick Pretty @ 10:47 AM,
