DATA NETWORK AFFILIATES: Pitchman For License-Plate Database Cites AMBER Alert, Walmart, Church; Company Website Suggests AMBER Alert Falling Short On Child-Recovery Mission
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A pitchman for Data Network Affiliates (DNA) suggested church parking lots, supermarkets and Walmart were rich targets for members of the multilevel-marketing (MLM) company, which is soliciting prospects to write down license-plate numbers for entry in a database.
Meanwhile — in a sales message on DNA’s website — the company suggested AMBER Alert was falling short in its efforts to recover abducted children and that DNA could help the famous national and state alert system recover abductees for less money.
“ONLY 492 children Since (sic) 1997, has the AMBER Alert program been credited for safe recovery,” the DNA website said on its main page. “DNA could help in such safe recoveries at a fraction of cost (sic) of Amber Alert… If DNA help (sic) save ONE MORE CHILD itâ€™s worth it? (sic).”
The same sales message said, “Our mission is to turn data into dollars.”
DNA, which says it is launching Feb. 16 and already has recruited thousands of people to record plate numbers, operates a business similar to Narc That Car, another MLM that recruits prospects to write down plate numbers while using AMBER Alert’s name.
The DNA pitchman said famous retailers such as Walmart put the address of their stores “right on the receipt,” making it easy for DNA members who are shopping in the stores to enter the information in DNA’s database after they write down plate numbers in the parking lot.
“You walk into the parking lot,” the pitchman said in a DNA conference call recorded Monday. “Guess what? You have vehicles all over the place. You can easily jot down 20 or 30 of them, literally in five or 10 minutes.”
He did not say if DNA members were required to obtain the permission of retailers such as Walmart to record the license-plate numbers of its patrons.
The pitchman, however, did say that 100 million license plates entered into the DNA database could become “the equivalent of just about $1 billion” in potential revenue for DNA.
Another voice on the call said that “the press is going to pick up on this sooner or later.” Earlier, the man predicted a “million or 2 million” people would join DNA by the end of the year. He added that he was so excited that he was having trouble sleeping.
Like Narc That Car promoters, the DNA pitchman in the conference call referenced the AMBER Alert program, imploring prospects to view DNA as an excellent tool for “law enforcement.”
“We’ll be able to reunite families,” he said.
The URL for the DNA was published on the old Golden Panda Ad Zone forum, now known as the Online Success Zone. Narc That Car also was promoted from the old Golden Panda Forum.
Golden Panda is part of the AdSurfDaily Ponzi scheme investigation.
Narc That Car charges a fee of $100 to join and requires members to submit 10 license plates monthly. DNA charges no fee and requires members to submit 20 license plates monthly. Web records suggest that some people promoting Narc That Car also are promoting DNA.
Listen to the DNA conference call.
See this report on Narc That Car on NBC 5 in Dallas/Fort Worth.