Narc That Car Removes Reference To AMBER Alert In Sales Video After Justice Department Denies Link To MLM Program

The Narc That Car multilevel-marketing (MLM) program has removed the name of AMBER Alert from a promotional video.

Narc That Car’s removal followed on the heels of denials by the Justice Department and the National Center for Missing & Exploited Children (NCMEC) that the Dallas-based firm was affiliated with the AMBER Alert system.

On Feb. 3, NCMEC, which manages the secondary AMBER Alert program for the Justice Department, expressed concern about the program’s famous name being commercialized. It was not immediately clear if either the Justice Department or NCMEC asked Narc That Car to remove the reference.

Also unclear is whether Narc That Car advised its members about the removal and whether members have been instructed to cease using AMBER Alert’s name in promotions.

Narc That Car promoters repeatedly have referenced AMBER Alert in sales pitches. The program is named after Amber Hagerman, 9, who was brutally murdered in Texas in 1996. Some Narc That Car promoters have created .org domains that traded off AMBER Alert’s name to drive business to the company.

A domain titled AmberAlertHelp.org now appears to resolve to a blank page. Meanwhile, other Narc That Car promoters’ references to AMBER Alert continue to appear online.

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