Bev Clement Introduces Patrick Pretty To 'Gobsmack'
Monday, October 29, 2007
"Gobsmacked" is British slang for "utterly astonished" -- and by that I mean absolutely stunned.
If you're mildly surprised by something, you're not gobsmacked. You're simply "mildly surprised."
The reason I mention this is because my friend Bev Clement used the word "gobsmacked" over at the Warrior Forum today. Bev is a writer and a coauthor of "20 Ways To Make $100 Per Day Online."
Bev Clement is British. I like British speech patterns. The reason I pay attention is because it can help target Internet Marketing offers to a specific audience, meaning the message can be tailored to "speak" to a precise market segment.
Recently I wrote about the word daft -- another word that's been showing up in British speech patterns.
It's good to think about these things. It keeps the mind fresh, and it opens up a world of tailored possibilities.
Idiom is important; it's one of the things I talk about in the bonus chapter included in "Pluck Forever."
Here's a quote from the book:
Idiom is important. Someone in the United Kingdom may know what you mean if you use the expression, "Are your sales in the tank?" Someone from Japan or a Pacific Island nation may not. Writing in a clear and concise manner is critical to your success.
A person needs to understand the audience, of course. An expression that has meaning to, say, British subscribers, may not have meaning to subscribers from Mexico. By the same token, if you want to tailor an offer to a specific target audience, it's good to learn a few things about slang, word choices and common expressions used by members of the market segment.
Some British expressions just delight me. Gobsmack is one of them. Perhaps I'll use gobsmack soon in a sales letter. Maybe I'll throw in daft, too.
Perhaps I shouldn't be gobsmacked by the success of "20 Ways To Make $100 Per Day Online" or the success of $7 Secrets.
And maybe I shouldn't be gobsmacked at the success of $1 Ideas from Jon Leger.
But the truth is I am gobsmacked -- and I'm also very happy that I've had a role in bringing these inexpensive products to an audience that is deriving genuine benefits.
Thanks for gobsmack, Bev. :-)
Patrick Pretty
The "Most Beautiful Little Boy In The World" -- 1964
Labels: $1 Ideas, $7 Secrets, 20 Ways To Make $100 Per Day Online, Bev Clement, Gobsmack, Jon Leger, Pluck Forever
posted by Patrick Pretty @ 10:06 AM,
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