'Patrick, What's The Buzz? Tell Me What's Happening!"
Tuesday, July 8, 2008
I've answered the question in the headline a number of times today. :-)
The "buzz," as it were, is about "Simple PDF News Release Strategy For Internet Marketers."
People are talking about it on a couple of IM Forums, even though no big launch is under way. I haven't even done a mailing for it yet.
This will give you some background on the product, which shows Internet Marketers how to create a News Release and use it to create a new profit center.
http://pluckforever.com/news/PatrickPrettyPDFNewsReleaseMethod.pdf
News Releases give Internet Marketers an extra leg up on the competition. Relatively few marketers use them, mostly because they're inexperienced or never worked with News Releases in the brick-and-mortar world. Heck, if the chief executive officer of a big company sneezes, it's pretty much even book that his PR agency will be writing about it.
All kidding aside, News Releases serve a fundamental purpose for companies large and small. If you don't take advantage of them, you're holding your message hostage.
And if you're holding your message hostage, how do customers and the public at large know that you just might have the answer to a problem they're confronting or a challenge they need to overcome?
A marketer doesn't have to outsource News Releases and create a new cost center. They can be done in-house by average, ordinary people at no cost. News Release pay dividends in increased sales and wider brand recognition. They also add a new level of professionalism to you business, something that people appreciate.
Companies of all sizes use News Releases to educate and inform customers and extend the reach of their businesses. One of the great ironies of Internet Marketing is that marketers have a global reach, yet often don't take steps to tell their stories and build brand-name recognition.
The same publicity opportunities that exist in the brick-and-mortar world also exist in the digital world.
Ever think about the power of a News Release? If you haven't been exposed to them and don't know how to create them, the answer to that question is "probably not."
I read lots of News Releases each day. They educate and enlighten me. Information equals power. The government issues News Releases as though they were jelly beans at an Easter party. Every agency under the sun uses News Releases to educate, inform and shape their message.
The public makes determinations based on information contained in News Releases -- and that includes the voting public. Politicians routinely issues News Releases.
Meanwhile, the buying public also makes determinations based on News Releases. People practically camp out at Apple.com to see if the Great Man at the Great Company might just have something to say.
Wouldn't that be a nice outcome for Internet Marketers?
Truth is, it's not likely to happen if you don't recognize the news value inside your own business and share it with the world.
That's why there's "buzz" today about "Simple PDF Strategy For Internet Marketers." Some folks already are digging into our easy-to-digest information product and having a "light-bulb" moment.
Have a good news day, Friends.
Regards,
Patrick Pretty
The "Most Beautiful Little Boy In The World" -- 1964
Labels: in-house, new profit center, PDF News Releases
posted by Patrick Pretty @ 6:35 PM,
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