PatrickPretty.com covers news of interest to online merchants and Internet marketers. The Internet has opened the door to entrepreneurs to communicate with a worldwide audience. One of the most exciting things is that the normal, brick-and-mortar constraints of “location, location, location” can be mitigated. But the dawn of the Internet Age also has been accompanied by lots of noise, as merchants and marketers worldwide compete for attention. Technology also has created a new crop of scam artists and electronic hucksters who’ve found a much larger carnival audience.
We hail from the print-publishing world, which has been battered by the emergence of the Internet. Our goal is to establish a brand identity that people recognize and embrace — and to do so without shouting and filling our website (and our readers’ vision fields) with hype.
We encourage readers to become entrepreneurs, to build their own publishing systems and create their own information products that serve customers’ needs.