By now you’ve likely heard about Data Network Affiliates, a multilevel-marketing (MLM) company that launched by telling prospects it was in the business of recording license-plate numbers useful for the AMBER Alert program and then morphed virtually overnight into a purported cell-phone business.
“GAME OVER — WE WIN,” DNA told members in a message that offered unlimited cell-phone service for $10 a month. Within three weeks, however, DNA acknowledged that it could not offer such pricing. In an email to members, the company conceded that its earlier message announcing that it had conquered the cell-phone business within days of entering it was a mistake.
For good measure, DNA blamed an ambitious reseller for making it believe it could offer unlimited service for $10 a month, while also revealing it hadn’t researched cell-phone pricing structures prior to announcing it had conquered the trade.
Today the PP Blog is publishing a new poll that asks readers to rate DNA’s sales pitches. Some readers may wish to search the PP site before responding to the poll. The search function is in the upper-right corner of the Blog.
Today is May 25, 2010. As of the publication of this post, the poll is in the right sidebar, and also enclosed within the post.