Tag: Narc That Car

  • EDITORIAL/ANALYSIS: Events Are Controlling DNA, Not The Other Way Around; Prosecutor’s Office Mum On Narc That Car Inquiry In Texas

    This Narc That Car promoters' check-waving video is now missing from YouTube's public channel, after being placed there March 1. The video, however, is said to be available through a private YouTube channel. It is unclear whether Narc That Car asked its promoter — "Jah" of the Cash For Car Plates Blog — to remove the video, which also claimed repping for Narc That Car was like working for the U.S. "Census Bureau."

    First, some news: A website titled DeanBlechman.com now resolves to a parked page at the offshore registrar directNIC. As first reported on the PP Blog, the site previously redirected to the website of Data Network Affiliates (DNA).

    directNIC is “based in Grand Cayman, Cayman Islands,” relocating from its former base in Louisiana after Hurricane Katrina, according to the firm’s website. directNIC is DNA’s registrar, and also the registrar for the DeanBlechman.com domain and a DNA-associated domain known as TagEveryCar.com.

    In a bizarre autoresponder message earlier this week, DNA said it had chosen “privacy” protection for $5 “to prevent management from having to “put up with 100 stupid calls a day,” a source told the PP Blog.

    In an interview Wednesday with the Blog, Blechman, DNA’s former chief executive officer, said he was “surprised” to learn of the DeanBlechman.com site, painting a picture that the company was not in control of its own message and had a “back door guy” who was authoring “bizarre” communications.

    Blechman did not identify the “back door guy.” Precisely when the DeanBlechman.com domain stopped redirecting to DNA’s website is unclear. It was still redirecting to the site early yesterday, but now is resolving to the directNIC page.

    Meanwhile, the PP Blog contacted the office of R. Scott McKee, the district attorney of Henderson County, Texas, yesterday. McKee is training for deployment to Iraq, and was not available immediately to answer questions on his inquiry into Narc That Car, according to a woman who answered the phone.

    The woman said it was possible that an assistant prosecutor would contact the Blog, but the call was not returned yesterday.

    McKee’s office opened a civil inquiry into Narc That Car (NTC) more than a month ago, turning to the office of Texas Attorney General Greg Abbott for assistance and saying it had received “numerous calls and complaints inquiring into the legitimacy and legality” of NTC.

    How that inquiry is proceeding is unclear. Two days ago, the Dallas branch of the BBB reduced its rating on NTC from “No Rating” to “F,” the worst possible rating on the BBB’s 14-step scale that begins with “A+.”

    NTC now joins companies such as AdSurfDaily and Speed of Wealth as firms that have scored an “F.”

    It is possible that NTC could improve its score at the BBB over time, but the score of “F” it holds now was arrived at after the company had been given more than a month to explain its compensation program to dampen pyramid concerns. The BBB also said it asked NTC to “substantiate some claims made in its advertising” Jan. 18. That inquiry remains open.

    NTC does not publish the name of customers of its database product. Some affiliates have claimed the firm was associated with major automobile manufacturers, the FBI, the Department of Homeland Security and the AMBER Alert program.

    The company removed a video reference to the AMBER Alert program after the U.S. Department of Justice, which administers AMBER Alert, denied it had any affiliation with NTC.

    ASD never improved its BBB score because it became consumed by a government investigation. ASD is implicated by the U.S. Secret Service in a Ponzi scheme.

    Speed of Wealth, which also became consumed in government litigation, also did not improve its BBB score. It is implicated by the SEC in a Ponzi scheme involving Mantria Corp., whose BBB rating is being “updated,” according to the BBB. Mantria currently is listed as “No Rating.”

    On another matter, MLM aficionado Troy Dooly now is openly challenging DNA officers Arthur Kurek and Donald Kessler to explain what is happening at the company.

    Rumors are rampant that Phil Piccolo, a notorious figure in MLM, somehow had become involved in DNA. Absent a firm denial from company management, the rumors continue to fly.

    For his part, Blechman, DNA’s former CEO, did not rule out that Piccolo was involved in the firm.

    In the absence of a unified message from DNA and plain statements on issues such as whether Piccolo is involved and what steps have been taken to assure that DNA is compliant with state and federal law, events are controlling DNA, not the other way around.

    The suggestion that “privacy” protection was chosen so management would not have to put up with “stupid” calls is patently absurd — as is the amount of hype being put out under DNA’s name.

    No one at the company has emerged to speak on issues of legality and privacy. DNA says it is in the business of recording license-plate numbers. Like Narc That Car promoters, DNA promoters have made sweeping statements, asserting that affiliates could record plate numbers at places such as Walmart, Target, church parking lots and parking lots at doctors’ offices.

    Company conference calls have been cheerleading sessions — with DNA’s own pitchmen leading the cheers.

    Whether DNA and NTC affiliates are required to seek  permission from owners of private property or the permission of local jurisdictions to record plate numbers remains unclear. Also unclear is how affiliates are required to behave if confronted by property owners or police who question what they are doing.

    Sweeping assertions have been made by affiliates that plate data is “public information” available for the taking in the parking lots of large retail stores. One NTC promoter said on YouTube that his wife recorded plate numbers at a university. The PP Blog believes the university was the University of Nevada, Las Vegas.

    The office of Sen. Harry Reid, D.-Nev., did not return a call from the Blog seeking comment on the practice recommended by the NTC promoter. Nor did Reid’s office return an email sent by the Blog. Reid is Senate Majority Leader. One of the buildings on UNLV’s campus bears his name. The same NTC promoter recommended “libraries” as excellent sources of plate numbers.

    Among the privacy concerns is whether the companies, which appear to be targeting as clients of the database product firms that repossess automobiles, could use the data to create profiles on the movement of people.

    In a DNA conference call, one company pitchman said DNA hoped to attract enough affiliates to make it possible for the company to record a plate number at Walmart at noon — and the same plate number at a “doctor’s office” at 1 p.m. and the same plate number elsewhere at 4 p.m. The same pitchman suggested churches were good sources of license-plate numbers.

    Adding to the fog of uncertainty is a pattern of strange communications from the firm, which is using Google’s free gmail service to conduct customer service. Emails received by DNA members do not include a street address, which brings issues of transparency into play and potentially brings issues of federal compliance into play.

    The PP Blog, which is a Blog among millions of Blogs, has received repeated affiliate spam from DNA and Narc That Car promoters. For weeks, there was no way even to contact DNA to report spam. The Blog will not contact the company via the gmail address — which was made public only days ago –out of concern its email address will be harvested and added to a database controlled by an unknown party.

    Narc That Car, meanwhile, has a “Span Policy” — as opposed to “Spam Policy” — link at the bottom of its website. Some of its promoters have produced check-waving videos, including a video that claimed repping for NTC was like working for the “Census Bureau,” a government agency.

    One of the videos showed that NTC payments are issued by check drawn on the account of “National Automotive Record Centre Inc.” That entity, which uses the word “National” in its name and the British spelling of “Centre” — as opposed to the U.S. spelling of “Center” — is registered in Nevada. NTC also is associated with a Texas company known as Narc Technologies, which, according to a YouTube video now made private, once issued checks for affiliates.

    These things hardly inspire confidence in the NTC enterprise.

    Just this morning, the PP Blog received information from a DNA member that the company emailed members, claiming “D.N.A. archived e-mail communications were erased by design.

    “We will send you the last 3 e-mail communications within the next 24 hours,” the email said. “If you do not wish to receive D.N.A. Daily Communications please visit your back office.”

    Even if the email was perceived by management as a means of demonstrating that DNA was trying to gain control over its message, such a communication only leads to more questions. The email did not include a street address. It also implied that members needed to opt out of communications by doing so within their back offices, rather than opting out by clicking on a link at the bottom of emails they receive.

    The hype from DNA and its promoters — dropping names of icons such as Donald Trump and Oprah Winfrey — and making claims that a “MEGA MILLION DOLLAR DEAL with a publicly known industry giant” and a “Top Secret Product” are on the horizon are rubbing some MLM aficionados the wrong way.

    MLM has a miserable reputation. Messages from DNA are doing the industry no favors.

    If DNA is attempting to seize back its communications apparatus, it needs to explain precisely why it lost control of it early on. And a corporate face must emerge for the company — one who is willing to answer the hard questions on the propriety, safety, legality and privacy concerns the firm is sparking.

    For now, at least, it is a tangled web fueled by hype that ducks the issues and causes the company to look silly — day after day.

  • BULLETIN: Narc That Car Gets ‘F’ From Better Business Bureau; Rating Is Lowest On 14-Step BBB Scale

    UPDATED 1:42 P.M. ET (U.S.A.) The Better Business Bureau branch in Dallas has given Narc That Car a rating of “F,” the worst-possible rating on the BBB’s 14-step rating scale.

    Narc That Car’s previous rating was “NR,” meaning the firm had no rating with the BBB, which opened an inquiry into the company Jan. 18.

    The BBB said that, despite the fact Narc That Car provided some information on the company’s compensation practices Feb. 8, the organization “remains concerned as to whether the business model, in practice, truly provides any significant method of compensation which would not require sponsorship of additional program participants.”

    “According to the company, as of February 10, 2010, only 1% of total commissions paid out to independent consultants was for the sale of license plate information to third parties, referred to as ‘client share,’” the BBB said.

    “Previously, the company’s ‘client share’ income was the only repeatable form of compensation which did not involve the recruitment of others into the opportunity. However, as of March 1, 2010, the company has provided a modified compensation plan which allows for base-level independent consultants to receive commission payments.”

    Read the BBB’s rating for Narc That Car as of March 5, 2010.

  • Did Narc That Car Slap ‘Jah’s’ Check-Waving Videos On YouTube? Promo That Said Working For Narc Like Working For ‘Census Bureau’ Now Labeled ‘Private’

    Can’t get enough of Narc That Car promoter “Jah’s” check-waving videos on YouTube? Need a “Jah” fix to ensure NTC actually pays its members?

    It looks as though you’ll now have to get your fix in private. Jah’s check-waving videos have been removed from YouTube’s public site.

    “Jah” explains why in a new YouTube video, dated March 4.

    “Here’s the situation,” the video says. “Our company has a public advertising policy that does not allow us to openly advertise income specifics.”

    The video does not explain whether “Jah” was asked by NTC to remove the videos from public viewing or whether he arrived at his own decision to do so.

    It appears as though three CashForCarPlates videos by “Jah” that waved checks or focused on money in other ways have been made private-only.

    One of the videos was placed on YouTube March 1, just three days ago. While public, it showed two checks issued by National Automotive Record Centre Inc.. The checks  were drawn on NewBridge Bank to demonstrate that Narc That Car pays.

    “We’re [going] to show you some real, solid video proof of the money that’s being made here and where you can go with this business,” the video said. “This is awesome.”

    Whether Narc That Car pays has not been an issue, however. The issues have centered on how the company pays, whether it is operating a pyramid or Ponzi business model and the propriety, safety and legality of Narc That Car.

    The two checks in the video were for $45 and $452.10.  Both appeared to have been drawn Feb. 23.

    In the video, the $45 check was used as proof of payment — and the check for $452.10 is used as proof of the type of payments that could come later for Narc That Car members.

    “This may be one of our last . . .  videos, because this is the real deal,” the video said. “We can’t go any further. We’re not going to be out here flashing, you know, five-figure checks.”

    The video also claimed that recording license-plate numbers for NTC was like working for the “Census Bureau.”

  • Data Network Affiliates (DNA) Issues Bizarre Announcements; Meanwhile, Narc That Car Promoter Says Repping For NTC Like Working For ‘Census Bureau’

    UPDATED 1:57 P.M. ET (March 5, U.S.A) Data Network Affiliates (DNA) announced via email that Chief Executive Officer Dean Blechman has stepped down, according to a member. The announcement came six days after Blechman’s departure — and one day after the company said it launched a “Beta Test” of its ability to gather license-plate numbers.

    DNA’s website previously implied the company would be in full launch yesterday, after two previously advertised launch dates in February were postponed.

    Why DNA, which lists a Cayman Islands address in its domain registration and lists no address at all in email communications sent to members, chose to wait nearly a week to announce Blechman’s departure to the membership was unclear.

    Important news such as the departure of a CEO or top executive normally is announced in advance of the departure as a means of quelling rumors and maintaining continuity and stakeholder trust.

    Also unclear is why a domain titled DeanBlechman.com, which uses the same Cayman Islands address as DNA’s website and a DNA-related website known as TagEveryCar.com, redirects to the DNA website.

    A person believed to be Blechman contacted the PP Blog Sunday, saying by email that “I am no longer the CEO of DNA. I have no affiliation with the company whatsoever.” The sender’s identity could not be verified immediately, but the Blog believes it was Blechman, owing to follow-up correspondence it received.

    It is anticipated that Blechman will contact the Blog later this week to answer questions, although no formal interview has been scheduled. It is unclear if Blechman knows about the DeanBlechman.com domain or approved of its creation.

    DNA, which previously had neither a contact form nor a contact email address on its website, now lists a gmail address. gmail is Google’s free email service. A source said tonight that the gmail address was on an autoresponder that sends a message titled “Top 16 Customer Service Issues.”

    Item No. 5 on the Top 16 list reads: “The D.N.A. Management is Aware of many FALSE Rumors…The D.N.A. Legal Department is on top of such and is taking Legal Action…You can not become the #1 record breaking company in THE WORLD… Without people taking cheap shots at you…  In the mean time keep on keeping on…”

    Meanwhile, Item No. 16 provided an explanation for why the DNA domain was registered in the Cayman Islands. The reason, according to the autoresponder message, was because the company chose “privacy” protection for $5 in a bid to prevent management from having to “put up with 100 stupid calls a day.”

    Prior to the numbered items, the autoresponder message claimed: “The D.N.A. company is signing a MEGA MILLION DOLLAR DEAL with a publicly known industry giant. Between this agreement being sign (sic) and the D.N.A. Top Secret Product being announced on March 27th, 2010. (sic)  D.N.A. is positioning itself to be Global Giant.”

    The announcement by DNA of Blechman’s departure was ungrammatical, bizarre — and also at odds with information previously released by the company. It even misspelled Blechman’s name.

    “Intentions On Going Public,” the email began. “Say Good Bye To Naysayers.

    “A public company has to answer to a HIGHER POWER than an AG,” the email said. “A publicly traded company has to answer to the SEC. No messing with them. Ask Martha Stewart.

    “Dean Bleckman (sic) on 02/24/2010 stepped down from being the future CEO and any affiliation with D.N.A…” the company email said. “Due to the fact that Mr. Blechman is a Director and High Equity Owner of a high visibility network marketing company could create a conflict of interest. We believe Mr. Blechman to be a very good man and wish him well in any future endeavors.

    “There are some who will try to turn the above information against us,” the email continued. “But the truth be known with the intention of taking D.N.A. public it is in our best interest to have management dedicated and with experience on taking companies public.

    “DNA is currently interviewing high level marquis executives for the role of CEO,” the company said. “We will keep all our D.N.A. Affiliates informed. All other management is 100% in place and very dedicated and excited about the future of D.N.A.”

    Why DNA would say Blechman stepped down from being the “future” CEO is unclear. Only days ago Blechman identified himself as the current CEO, and the company promoted him as such in marketing materials and on conference calls.

    Narc That Car Update

    A new YouTube video by a Narc That Car (NTC) promoter says that collecting data for NTC is like working for the U.S. Census Bureau. Checks issued by the firm bear the name “National Automotive Record Centre,” the video reveals.

    Despite the use of the word “national” in its name and the YouTube video that uses the name of the Census Bureau, NTC is not a government agency.

    The video, by NTC promoter “Jah” of the Cash For Car Plates Blog, focuses exclusively on money and does not address any propriety, safety, legal or privacy concerns, defining license-plate numbers as “public” information available for the taking for entry into the NTC database.

    “We’re like Census Bureau workers,” the video claims. “We’re collecting public data.”

    Some critics have raised myriad concerns about NTC, which is the subject of an inquiry by the BBB in Dallas and the office of the district attorney of Henderson County, Texas.

    Among the concerns raised by critics is whether the company could use the license-plate data it collects to create profiles on the movement of people — battered wives living in secret shelters, federal judges, politicians, celebrities, patients of psychiatrists and other medical professionals, members of religious groups and ordinary citizens from coast to coast in the United States.

    Some promoters of Narc That Car and DNA have argued that people who have nothing to hide have nothing to fear, raising the specter of a sort of private Big Brother.

    Narc That Car promoters routinely suggest that no license-plate numbers are off-limits for entry in the database, which purportedly is being created for companies in the business of repossessing automobiles.

    At least one You Tube video promoting Narc That Car — a video that featured footage from a Public Service Announcement by a group of celebrities that had been spliced into the video as though they were promoting Narc That Car — has been removed from YouTube for Terms of Use violations.

    That video, by a Narc That Car downline group known as Team Trinity International, formerly existed at this URL:

    http://www.youtube.com/watch?v=XgLFHH6TaaA&feature=related

    Jah’s Cash For Car Plates video for NTC, meanwhile, shows two checks issued by National Automotive Record Centre Inc.  and drawn on NewBridge Bank to demonstrate that Narc That Car pays.

    “We’re [going] to show you some real, solid video proof of the money that’s being made here and where you can go with this business,” the video says. “This is awesome.”

    Whether Narc That Car pays has not been an issue, however. The issues have centered on how the company pays, whether it is operating a pyramid or Ponzi business model and the propriety, safety and legality of Narc That Car.

    The two checks in the video are for $45 and $452.10  — both of which appear to have been drawn Feb. 23.

    In the video, the $45 check is used as proof of payment — and the check for $452.10 is used as proof of the type of payments that could come later for Narc That Car members.

    “This may be one of our last . . .  videos, because this is the real deal,” the video says. “We can’t go any further. We’re not going to be out here flashing, you know, five-figure checks.”

    The video was placed on You Tube March 1.

    In a Jah video placed on YouTube Feb. 12, a check featured in the video is written in the name of a different entity: Narc Technologies Inc. The check appears to be drawn on a different bank than the check in the March 1 video, although the video was grainy.

    National Automotive Record Centre Inc. was registered as a corporation in Nevada Jan. 12.

  • BBB ‘Remains Concerned,’ Still Has Questions About Narc That Car After Firm Says Only 1 Percent Of Commissions Stems From Sale Of Data To Third Parties

    Narc That Car has told the Dallas Better Business Bureau that only “1% of total commissions paid out to independent consultants are for the sale of license plate information to third parties,” the BBB said today.

    That 1 percent, which Narc That Car referred to as “client share,” is the “only repeatable form of compensation which does not involve the recruitment of others into the opportunity,” the BBB said.

    Although the BBB said Narc That Car has provided “some” information since the organization opened an inquiry Jan. 18, the BBB added that it “remains concerned as to whether the business model, in practice, truly provides any significant method of compensation which would not require sponsorship of additional program participants.”

    “The BBB warns consumers to be wary of participating in business opportunities that primarily derive compensation through the recruitment of other participants rather than through the sale of a product or service,” the BBB said.

    Critics have raised concerns over privacy and the propriety, safety, and legality of Narc That Car, which says it is building a database of license-plate numbers for sale to companies that repossess automobiles.

    Longtime MLM aficionados have questioned whether Narc That Car  affiliates are selling a product or a business opportunity. The BBB’s interim report — and Narc That Car’s 1 percent assertion — is apt only to fuel the concerns.

    A note on the BBB’s website says the inquiry remains open and that it still is awaiting responses on Narc That Car’s advertising claims. Visit the BBB site to read the updated report, which includes a list of “other facts” it has learned during its inquiry.

  • EDITORIAL: An American Named ‘Daisy’: What Data Network Affiliates And Narc That Car Can Learn From Andy Bowdoin And AdSurfDaily — And The High Potential For Backlash

    AdSurfDaily President Andy Bowdoin's threats to sue critics backfired, exposing the company to even more scrutiny.

    EDITOR’S NOTE: Repping for Data Network Affiliates or Narc That Car, two companies in the business of recording license-plate data? Here are some things you might want to consider . . .

    UPDATED 2:21 P.M. ET (March 5, U.S.A.) Data Network Affiliates (DNA) and Narc That Car (NTC) both say they are soliciting members to record the license-plate numbers of cars for entry in a database. Both are multilevel-marketing (MLM) companies. Both have become the subject of scrutiny by web critics who have raised issues of propriety, safety, legality and privacy.

    Both companies should thank their lucky stars that the criticism, so far, largely has been contained to the web.

    Last week, Dean Blechman, the chief executive officer of DNA, came out firing against the critics. Painting with a brush that was almost unimaginably wide, Blechman suggested the company is monitoring “everyone that’s a distraction out there and anyone that’s printing stuff on the Internet or anywhere” and perhaps preparing to sue. (Emphasis added.)

    Yes, a company whose members say is in the business of establishing a database so customers can monitor cars as they move from Walmart to a “doctor’s office” to other locations (including churches) now says it is monitoring “everyone” and “anyone” who poses a “distraction.”

    “I’ll tell you one thing,” Blechman warned in an audio recording posted on DNA’s website, which lists an address in the Cayman Islands. “They better be very, very careful of what they write . . . [b]ecause I have every intention of policing and pursuing every legal ramification . . . against anybody that’s reporting any information inaccurate to try to tear down what I’m trying to build here.” (Emphasis added.)

    So, a company with a domain that uses a Cayman Islands address and does not say where its corporate offices are located — and a company that does not have a working Contact Form on its website and, according to members, is in the business of recording license-plate numbers in the United States in the parking lots of retailers such as Walmart and Target, supermarkets, churches and doctors’ offices — is sending a clear message to critics.

    Blechman’s remarks also might have the effect of chilling DNA affiliates. Some are apt to interpret his comments as a warning that they’d best raise no questions about the company if they’re writing about it in Blog posts or in emails sent to prospects. Customers of DNA and Narc That Car are ill-served by sponsors who might be inclined to write reviews that are anything less than flattering because such reviews might upset management of the companies.

    DNA’s own pitchmen have identified Walmart, Target, supermarket parking lots, parking lots at churches and doctors’ offices and “anywhere” cars are parked in a group as the sources of license-plate numbers.

    One of the pitchmen who introduced Blechman in the recording in which Blechman warned critics was the same pitchman who told listeners in a previous call that the company envisioned an America in which DNA members would record the plate number of a hypothetical “red corvette” parked at Walmart, and then record the plate number again an hour later at a “doctor’s office” — and then record it again three hours later when it was parked elsewhere.

    Blechman said nothing about the pitchman’s comments in the recording in which he threatened critics. Nor did he address a DNA video promotion by the company’s top affiliate that suggested DNA members should behave “inconspicuously” while snapping photographs of “cars” and plate numbers at Walmart on their iPhones, Blackberrys and notepad computers.

    Whether affiliates need the permission of retailers, patrons, clergy, worshipers, physicians, patients or any party is left to the imagination. How the company can prevent abuses also is left to the imagination.

    Instead of addressing the criticism, Dean Blechman turned his focus on the critics, thus creating the appearance that the company has no problem with its members taking photos of cars and license plates at Walmart, at places of worship and at doctors’ offices.

    Until Blechman speaks on these issues publicly in a news conference or addresses them in an official news release available to the media and DNA members, it is not unreasonable for Americans to believe that, if they are seeking the private counsel of clergy, their license-plate number may be recorded while they’re inside their place of worship pouring out their souls — and the number will be entered in a database used to track the movement of vehicles.

    And it’s not unreasonable for Americans to believe their plate number will be recorded while they’re inside the office of their physician, surgeon, psychiatrist, psychologist, attorney or other professional.

    What’s more, it’s not unreasonable for Americans to believe their plate number will be recorded wherever they do their shopping or reading, including retail outlets large and small, libraries and shops that sell adult videos and magazines.

    Blechman needs to speak to these issues before the MLM program launches March 1. And he needs to make it plain whether he approves of the practice of writing down plate numbers (or recording them on video) where Americans shop, worship, receive medical and legal advice and spend their casual time.

    How does DNA plan to guard against invasions of privacy? How can it prevent database customers from abusing data it provides?

    DNA’s own pitchman offered up the possibility that the company wanted to create records of the movement of automobiles and offer that information for sale to database customers. If this is so — and if you don’t want anyone to know you’re seeking the counsel of clergy, a medical professional or a legal professional — you should know that DNA appears to be building a database that will record various sightings of your license plate.

    If you owe money to a finance company and are having money problems, the repo man very well might learn you are seeking the counsel of your clergyman or even your therapist. The repo man will get the addresses. He will know if your car was parked at the office of a psychologist or a heart surgeon, a rabbi or a priest, the public library or the adult bookstore, the City Hall building or the casino, the curb in front of your house or the curb in front of friend’s house.

    If your name is Daisy, if you’ve recently had heart-bypass surgery and fell into clinical depression and are having trouble paying your bills because you aren’t healthy enough to return to work or you’ve been laid off, the repo man might be able to tell his client:

    “Hey, Daisy’s car was parked in a surgeon’s parking lot. Then it was spotted in her shrink’s parking lot. Then it moved to a credit counselor’s parking lot. Then she visited her daughter. Then she visited the Catholic parish down the street from her house.

    “You won’t believe where the next sighting was. The Salvation Army soup kitchen! Daisy is broke — and she’s a nutcase to boot!”

    And what if the availability of the info is not limited to the repo man or finance companies? The United States could become a country of paid snoopers who recruit other paid snoopers.

    Blechman’s response was to threaten to sue critics. One of the pitchmen who introduced Blechman said the company had recruited 37,000 members in just a few weeks. The database product is not yet available, but the manpower to populate it is — and members by the thousands are being urged to write down plate numbers.

    Some members already have a supply on hand: NTC launched before DNA, which Blechman described as his “unbelievable vision.” From appearances, it looks as though NTC had the vision first — and DNA now is in position to benefit from plate numbers submitted by NTC members.

    Leading with an elbow normally is frowned upon in business and often leads to even more intense scrutiny. Ask AdSurfDaily President Andy Bowdoin, who announced that the company had amassed a giant money pot to punish critics.

    Here, according to federal court filings, is what Bowdoin told ASD members at a company rally in Miami on July 12, 2008:

    “These people that are making these slanderous remarks, they are going to continue these slanderous remarks in a court of law defending about a 30 to 40 million dollar slander lawsuit. Now, we’re ready to do battle with anybody. We have a legal fund set up. Right now we have about $750,000 in that legal fund. So we’re ready to get everything started and get the ball rolling.” (Emphasis added.)

    Yes, Andy Bowdoin publicly threatened to sue critics. He, too, painted with a wide brush, saying his warning applied to “anybody.”

    Less than a month later, the U.S. Secret Service raided ASD. Prosecutors said the company was operating a $100 million Ponzi scheme and engaging in wire fraud and money-laundering.

    Bowdoin’s lack of PR skills later contributed to other nightmares for members. Bowdoin, for example, described the Secret Service seizure of his assets as an attack by “Satan.” And he compared the government’s actions to the 9/11 terrorist attacks that killed nearly 3,000 people.

    He later said his fight against the government was inspired by a former Miss America.

    The concerns about the propriety, privacy, safety and legality of both DNA and NTC are real. The BBB of Dallas and the district attorney of Henderson County, Texas, have opened inquiries into NTC.

    Because DNA is competing in the same arena as NTC, it is not unreasonable to ask the same sort of questions.

    Dean Blechman is a longtime businessman. He could learn a few things from the PR mistakes of Andy Bowdoin, one of which was to attack the critics before addressing the issues and making the company’s operations crystal clear and transparent to thousands of affiliates and members of the public.

    Video cameras? Cell phone cameras? Notepad computers? Pens and pads?

    Professional complexes? Walmart? Target? Adult bookstores? Libraries? Church parking lots? Doctors’ offices?

    For the repo man and who else?

  • Narc That Car Video From Downline Group Known As Team Trinity International May Use Content Lifted From Public Service Announcement Put Out By Actor Leonardo DiCaprio

    UPDDATED 2:26 P.M. ET (March 5, U.S.A.) A YouTube video promotion for the Narc That Car multilevel-marketing (MLM) program appears to use celebrity footage produced by Appian Way Productions, a production company owned by actor Leonardo DiCaprio.

    The PP Blog attempted to contact DiCaprio for comment through the Screen Actors Guild Friday night. The office was closed for the weekend.

    The Narc That Car You Tube promotion references a downline group known as Team Trinity International, and appears to splice in content from a Public Service Announcement (PSA) produced by Appian Way in 2008 that urges Americans to vote.

    It was not immediately clear if DiCaprio, his production company or the other celebrities in the PSA approved of the use of the footage in what effectively was a commercial for Narc That Car. Several celebrities appear in the Narc That Car promo.

    At the moment, the Team Trinity promo is at this URL:

    http://www.youtube.com/watch?v=XgLFHH6TaaA&feature=related

    The PSA can be seen in this 2008 story from Reuters:

    http://blogs.reuters.com/fanfare/2008/10/02/leonardo-dicaprio-other-celebs-pump-up-youth-vote/

    The PSA has nothing to do with MLM. The footage potentially at issue in the Team Trinity video begins at about the 3:40 mark in the PSA and the 0:11 mark in the Narc That Car promo. The PSA’s theme is passing along to friends the worthwhile message of going to the polls, but the Team Trinity video applies the theme to passing along info about Narc That Car.

    “I need you to take this and send it to five people,” Oscar-winning actress Halle Berry says in the PSA, referring to sharing the message of going to the polls.  Berry says the same thing in the Team Trinity Narc That Car video, but in the context of sharing the Narc That Car message.

    Other celebrities who appeared in the PSA are spliced into the Team Trinity MLM message for Narc That Car. The Team Trinity video fades to the Team Trinity logo after comedian-actress Sarah Silverman appears.

    In an earlier video, Team Trinity used the logos of 30 famous retail companies, positioning their parking lots as good places to capture license-plate data.

    Team Trinity also has referenced the AMBER Alert program administered by the U.S. Department of Justice. The Justice Department denied that Narc That Car had any affiliation with the famous child-protection system.

    Narc That Car, which says it is building a database for companies that repossess automobiles, is the subject of inquiries by the Dallas BBB and the district attorney of Henderson County, Texas.

  • Narc That Car Removes Reference To AMBER Alert In Sales Video After Justice Department Denies Link To MLM Program

    The Narc That Car multilevel-marketing (MLM) program has removed the name of AMBER Alert from a promotional video.

    Narc That Car’s removal followed on the heels of denials by the Justice Department and the National Center for Missing & Exploited Children (NCMEC) that the Dallas-based firm was affiliated with the AMBER Alert system.

    On Feb. 3, NCMEC, which manages the secondary AMBER Alert program for the Justice Department, expressed concern about the program’s famous name being commercialized. It was not immediately clear if either the Justice Department or NCMEC asked Narc That Car to remove the reference.

    Also unclear is whether Narc That Car advised its members about the removal and whether members have been instructed to cease using AMBER Alert’s name in promotions.

    Narc That Car promoters repeatedly have referenced AMBER Alert in sales pitches. The program is named after Amber Hagerman, 9, who was brutally murdered in Texas in 1996. Some Narc That Car promoters have created .org domains that traded off AMBER Alert’s name to drive business to the company.

    A domain titled AmberAlertHelp.org now appears to resolve to a blank page. Meanwhile, other Narc That Car promoters’ references to AMBER Alert continue to appear online.

    After
    Before

  • NEW NARC THAT CAR SHOCKER: License-Plate Numbers Recorded On UNLV Campus; In ‘Training’ Video, Promoter Tells YouTube Audience That ‘Libraries’ And ‘Schools’ Good Places To Capture Data

    You Tube video shows the street address of the University of Nevada, Las Vegas, as the site from which a license-plate number was recorded and entered into the Narc That Car database.

    EDITOR’S NOTE: The PP Blog contacted the office of Sen. Harry Reid, D-Nevada, late tonight for a comment on the practices of NarcThatCar promoters. Reid’s office did not respond immediately.

    UPDATED 2:34 P.M. ET (March 5, U.S.A.) A YouTube video promotion for Narc That Car gives a tour of the promoter’s secure back office, displays the names of downline members and advises viewers that the parking lots of libraries, schools and universities provide a steady stream of license-plate numbers to be harvested and entered into a database.

    “So, carry a pen and paper with you,” the narrator instructs. “You can go to parking lots. You can go to libraries. You can go to schools. My wife goes to the university, and just goes through the parking lot and collects license-plate numbers.”

    An address in the video suggests plate data was recorded in or around the University of Nevada, Las Vegas. The address is the same street address as the UNLV campus. Among the facilities that share the address are sports complexes such as the Thomas & Mack Center and Cox Pavilion, which have large parking lots and a combined seating capacity of at least 21,248, and the Harry Reid Center for Environmental Studies.

    Harry Reid, a U.S. Senator, is the Senate Majority Leader. His office did not respond immediately late Saturday night to a request for comment. (Reid’s voicemail box was full, so the PP Blog contacted Reid’s office via email.)

    The video, which has a headline of “NarcThatCar Training Video” on the YouTube site, provides no instruction on the propriety, safety or legality of entering either public or private property for the purpose of recording plate numbers of students, faculty, employees or visitors.

    No mention is made in the video about whether Narc That Car prospects or members were required to obtain permission from library, school and university administrators, students, employees, campus police or other security forces before recording license-plate data from cars parked at such facilities.

    Narc That Car does not screen promoters. U.S. residents who pay a $100 fee to the company

    Screen shot: A Narc That Car promoter provided prospects a YouTube video tour of his secure back office. Frames in the video showed the names of his downline members. (The PP Blog added the red lines to the screen shot to block the identities of the downline members, which are publicly available on YouTube.)

    become “independent consultants” and are encouraged to begin to record license-plate numbers. For an additional fee of $24.95 a month, members can enter the information directly into a Narc That Car database through a website the firm provides.

    The YouTube video is 8:48 in length. The Narc That Car back-office tour begins at the 2:42 mark; the promoter’s comments on schools, universities and libraries begin at the 3:49 mark. UNLV’s address appears at the 4:21 mark, and the names of the promoters’ downline members appear at the 5:12 mark.

    NarcThatCar is a Dallas-based firm that says it is building a database for financial companies and firms in the business of repossessing automobiles. The company is the subject of inquiries by the BBB and the district attorney of Henderson County, Texas.

    In the video, the narrator said he hoped to ascend to the rank of Narc That Car “director.”

    There are several tabs in the back office, including a tab labeled “Clients.” The narrator did not press the “Clients” tab.

    “Don’t worry about that right now,” he said. He did not explain why members should not concern themselves about the tab.

    The video suggests that the Narc That Car system checks to see if plate numbers entered by members are valid. A member must enter the address at which the plate was spotted. It appears, however, that any address can be entered, and that Narc That Car cannot tell if the car was observed at the reported address or not.

    In a separate YouTube video, a Narc That Car promoter said he recorded 100 license-plate numbers in a Walmart parking lot, noting that he had enough plate numbers to give some away to incoming members, thus qualifying the members for compensation without leaving their homes.

    NarcThatCar pays members $55 after reporting their first 10 plate numbers. If the Walmart promoter recorded 100, he could give away 90 to induce new recruits to join the program and receive $55 each. If the promoter lived in say, Florida — and if he recruited a member from Alaska — the Alaska member would appear to have the capacity to fabricate an address at which the car was spotted.

    The Walmart promoter, however, appears to have soured on Narc That Car, and now has joined a similar company — Data Network Affiliates. (See reference in earlier story.) A DNA email to members suggested that Jeff Long, who published the Narc That Car Walmart video on YouTube, is now the top recruiter for DNA, which uses a domain registration in the Cayman Islands.

    Long reportedly has recruited 628 DNA members.

    “GO JEFF GO – JEFF WILL BE THE 1st PERSON IN THE WORLD TO EVER SPONSOR 1000 OR MORE ON HIS 1st LEVEL IN ANY MLM OR V.A.M. KIND OF COMPANY,” the DNA email said, according to a DNA member.

    In yet another Narc That Car video on YouTube, a camera operated by a promoter in an automobile pans cars in the parking lot of a mall or shopping center.

    Narc That Car promoters cruising a mall or shopping-center parking lot looking to record license-plate numbers say they did not want to appear "suspicious" while making their YouTube video.

    At roughly the 0:38 mark in the video, a message pops on the screen that the promoters did not want to look “suspicious” while recording the video. At roughly the 1:10 mark, a reddish Chevrolet Camaro comes into view. At roughly 1:18 mark, the couple recording the video pulls in behind the Camaro. In the following frames, the car’s plate number is recorded in a notebook.

    “And when you get your 10, what they do is send you back 50 bucks immediately,” the narrator says. “And all you gotta do to get your other $75 is just find three people that’s willing to go in and do the same thing you’re doing.”

    The narrator concludes the video by saying it’s “the New Age parking-lot” business.

    See the video dubbed “training” that includes the address of UNLV, and tells prospects that libraries, schools and universities are fine places to write down the plate numbers of automobiles.

  • While Asking Members To Input License-Plate Numbers And Citing U.S. Based AMBER Alert In Promos, Data Network Affiliates Lists Domain-Registration Address In Cayman Islands

    UPDATED 2:37 P.M. ET (March 5, U.S.A.) If the United States or any U.S. based police agency were to purchase database entries from Data Network Affiliates (DNA), the government and the agencies would be purchasing information from a company that uses a Cayman Islands address.

    Even as it suggests the U.S.-based AMBER Alert program is wasting taxpayers’ money and encourages U.S. residents to write down the license-plate numbers of their neighbors for entry in a database, DNA is using a service in the Cayman Islands to keep the registration data of its domain name hidden.

    The street address in the registration data is used by an untold number of businesses, including porn sites and malware sites, according to Google search results. On May 4, 2009, President Obama specifically cited the Cayman Islands in remarks on his initiative to combat offshore tax fraud.

    Using capital letters on its website, DNA said the U.S.-based AMBER Alert system had recovered “ONLY” 492 abducted children, saying “DNA could help in such safe recoveries at a fraction of cost of Amber Alert.” Meanwhile, a DNA pitchman in a conference call questioned AMBER Alert’s effectiveness, even as DNA was using an address in the Cayman Islands.

    “I’m pretty sure you heard of AMBER Alert,” he said. “It saved over 497 people. But guess what? AMBER Alert, I think, costs about over $100 million a year or some kind of astronomical number.”

    The same pitchman also has suggested that U.S. church parking lots and the parking lots of giant retailers such as U.S.-based Walmart were places DNA members could harvest license-plate numbers for entry in DNA’s database.

    Why the company chose a Cayman Islands address for its website is unclear. Also unclear is why DNA would at once criticize AMBER Alert while repeatedly using its name to generate business for a company that lists its address as George Town, Grand Cayman, the capital city of the Caribbean nation in the British West Indies.

    AMBER Alert is managed by the U.S. Department of Justice. Its secondary program is managed by the U.S.-based National Center for Missing & Exploited Children.

    Like Narc That Car — another company that is urging members to write down license-plate numbers — the DNA pitchman implored prospects to view the company as an excellent tool for “law enforcement.”

    “We’ll be able to reunite families,” he said. He did not reference the Cayman Islands domain registration in his pitch.

    DNA says it has an “Executive Power Team,” identifying Dean Blechman as its chief executive officer, board chairman and founder.

    “In the early 1990’s Mr. Blechman served as Director and Board Member of the National Nutritional Foods Association (NNFA),” DNA says on its website. “Mr. Blechman was a key strategist and lobbyist for the NNFA and was influential in the team that was responsible for the passage in 1994 of the Dietary Supplement Health and Education Act through the United States Congress and Senate. This bill still stands today as one of the most important pieces of legislation in the Health Food and Natural Food Supplement Industry.”

    Troy Dooly, a multilevel-marketing (MLM) aficionado who runs the MLM Help Desk website, issued a Scam Alert on DNA yesterday. Dooly’s Scam Alert followed on the heels of an earlier one he issued for Narc That Car, which is the subject of an inquiry by the BBB in Dallas and an inquiry by the district attorney of Henderson County, Texas.

    “Data Network Affiliates aka DNA makes Narc That Car look like saints,” Dooly said on the MLM Help Desk website.

    Meanwhile, MLM aficionado Rod Cook, who was threatened with lawsuits for publishing information on AdSurfDaily, which later was implicated in a $100 million Ponzi scheme, also has labeled Narc That Car a scam.

    Narc That Car is “one of the cutest pyramid tricks ever pulled!!!!” Cook exclaimed on his MLM Watchdog website.

    Separately, a You Tube site featuring a Jeff Long video for Narc That Car in which Long informs viewers that he recorded 100 license-plate numbers for Narc That Car on his iPhone as he strolled though a Walmart parking lot, now says that he has jumped ship to DNA.

    In the Narc That Car video, Long said he collected so many license-plate numbers at Walmart that he could give some way to Narc That Car prospects, perhaps even enough for them to qualify for a $55 payout without leaving home.

    Long, though, now has turned sour on Narc That Car, according to a screaming message on the YouTube site.

    “This video talks about NARC That Car,” a message on the YouTube site says. “IF YOU ARE PLANNING ON MARKETING THIS BUSINESS ON THE INTERNET DO NOT JOIN!!!!! NarcThatCar CANCELED AND DISABLED My distributorship because I put this video YouTube…I’m now the #1 leader and sponsor in their BIGGEST COMPETITOR’S BUSINESS…DataNetworkAffiliates. Again…don’t join NarcThatCar if you plan on marketing on the internet!!!!!! JOIN DNA WITH ME FOR 100% FREE!”

    Long’s name was referenced in a recent DNA conference call.

    In other Narc That Car news, promoter “Jah” says he has received a check for $70 from Narc That Car.

    Jah, who says he has a Narc That Car team of 100 members, posted a video of the check on YouTube.

    In May 2009, Obama announced a crackdown on offshore fraud. On the same date — May 4 — the AdViewGlobal autosurf announced it had secured a new international wire facility. AVG crashed and burned in June 2009. The company it identified as its facilitator — KINGZ Capital Management Corp. (KCM) — later was banned by the National Futures Association (NFA) amid allegations that it failed to uphold high ethical standards and failed to supervise its operations.

    NFA’s specific ban on KCM centered on Minnesota Ponzi scheme figure Trevor Cook, who allegedly managed a KCM investment pool. Cook is one of two central figures in an alleged Ponzi scheme and financial fraud involving at least $190 million. The other central figure is Pat Kiley, a former host on Christian radio.

    Promotions for Narc That Car have appeared on the former Golden Panda Ad Zone forum, now known as the Online Success Zone. A pitch for DNA also appears on the site, as well as a promoter’s link to DNA conference calls.

    Golden Panda was implicated in the alleged AdSurfDaily Ponzi scheme.

    At least three promos for Narc That Car and DNA have appeared on the former Golden Panda forum in recent days. One of the promos for Narc That Car was deleted. Two remain: one for Narc That Car, another for DNA.

    “UPDATE: D.N.A – FREE Method of Earning GOOD Money…Just surpassed 19,000 Members and Climbing,” says the headline in the DNA promo on the former Golden Panda site.

  • EDITORIAL: Private Big Brothers Meet The Stepford Children; Armed With Paper, Pen And Video Cameras, MLM Army Coming To A Neighborhood Near You

    The probability of a public-relations backlash with Narc That Car and Data Network Affiliates (DNA) is high. Promotions for the companies have been both bizarre and reckless. The cheerleading has been downright creepy. Some local media outlets are beginning to pay attention. It quickly could become fodder for Larry King, Bill O’Reilly, Jay Leno, David Letterman and Oprah.

    A Story With Worldwide Interest Born For TV And Tabloids

    Few things make better TV fodder than a real-life “Big Brother” story, perhaps especially if Big Brother’s Army isn’t led by the government and consists of thousands and thousands of civilian commanders and Stepford children.

    This particular MLM story also is born for newspapers, including the tabloids. If the story makes its way into Europe, the headlines will suggest Americans would sell their grandmothers into hucksterism if it meant trading in the reliable old Ford for a flashy BMW.

    People in the news business know that news is man bites dog, not the other way around. The story of Narc That Car and DNA is man bites dog — and perhaps man bites himself. The man is interesting simply because he’s American. Man bites himself is one of the great themes of literature and tabloid journalism. Tabloid editors love it when the man biting himself is an American.

    MLM, which already has a bad reputation, has hit a new low. Internet marketing, which already has a bad reputation, has hit a new low. Ladies and Gentlemen, the private Big Brothers of America have met the Stepford Children. Together they’re coming to a neighborhood near you.

    Here, in italics (below), is the promoters’ cheerleading strategy — in condensed form. Whether or not it’s condoned at the corporate level is virtually meaningless. Why? Because the Stepford army already is in motion, and it is doing what the Stepford army does: Recruiting other Stepfords — money Stepfords — Stepfords who behave reflexively on cue, have no sense of PR or propriety and will do anything if money is involved. The Stepfords are biting themselves at this very moment.

    Narc That Car and DNA are coming to a neighborhood near you. Drop whatever you’re doing. Start writing down the license-plate numbers of your neighbors. Go to the supermarket parking lot or the Walmart parking lot and start writing down the plate numbers of store patrons (your neighbors).

    Don’t seek the express consent of the retailers to use their parking lots and the plate numbers of their patrons as your information goldmine and secret pathway to personal riches. No one has to know what you’re doing. Enter the information in a web-accessible database the companies provide for a fee or put it in the mail and let the companies enter the information.

    “You write them (license-plate numbers) down,” said a Narc That Car promoter on You Tube. “You take pictures of them, which is what I just did on my iPhone. I just walked down the aisle at Walmart and snapped like 100 cars, literally, on my way into Walmart.

    “And I parked in the very back, and I just walked and snapped a bunch of pictures as I was walking. I was already going in anyway, so it didn’t take me any more time and effort, and I got a little bit more exercise than I [would] have,” the promoter said. “So, it’s a win-win. So, hey, you got a weight-loss opportunity here, too. [Laughing.] You’ll walk and you’ll lose weight, and you’ll have lots of money.”

    Now, back to the cheerleading strategy . . .

    Recruit people (your family, friends, neighbors and online contacts) to do the same. Suggest they are helping AMBER Alert or law enforcement by joining these MLM companies. Tell them how bad the economy is and how bad the bad guys are. Tell them you have the solution for the bad economy and a tool that gives the bad guys a one-way ticket to jail. Imply that joining Narc That Car or DNA is like performing a public service. Perhaps put an ad on craigslist that suggests you’re part of a community “watchdog” program.

    “Get Paid to be a watchdog in your community . . .” a craigslist ad for Narc That Car prompted last week.

    One Narc That Car promoter claimed the purpose of the program was “To help The US Dep’t of Homeland Security find terrorists.” Another claimed, “We are backed by the better business bureau, the F.B.I., and the Amber Alert system . . . ” Yet another claimed, “A company out of Dallas needs to grow a data base of license plates to use for Amber Alerts and other reasons.”

    The U.S. Department of Justice, which oversees AMBER Alert, said Narc That Car was in “no way affiliated” with the AMBER Alert system. So did the National Center For Missing & Exploited Children, which administers AMBER Alert’s secondary distribution program. The Better Business Bureau has opened an inquiry into the company’s business practices and compensation plan. The FBI, an arm of the Justice Department, has not endorsed Narc That Car.

    Now, back to the cheerleading strategy . . .

    Make sure you emphasize that there are no “barriers” to entering the “business.” Startup costs are low or nonexistent. This will help you get poor people or people in the shackles of poverty in your downline. Suggest the programs are the cure for the high unemployment rate and that you’re doing your part for America by helping put people to work. Appeal to the patriotism of your prospects. Tell them they’re helping the Department of Homeland Security find terrorists.

    Drop a few names of prominent people — living or dead — in your promos or conference calls. Names such as Tim Russert, Donald Trump and Oprah work well, even if they are not involved in the programs. By namedropping, you can leech off the brands of famous people and companies and create credibility by osmosis.

    In recent DNA conference calls, the names of Russert, Trump and Oprah all were dropped. So was AMBER Alert’s name. So was the name of “law enforcement.” One promoter suggested AMBER Alert was wasting taxpayers’ dollars.

    “I’m pretty sure you heard of AMBER Alert,” he said. “It saved over 497 people. But guess what? AMBER Alert, I think, costs about over $100 million a year or some kind of astronomical number. Don’t quote me on the figures here, but it saved some lives. But the system we have in place. I want you to imagine if your daughter . . .”

    The DNA promoter then asked listeners to imagine loved ones being “kidnapped” and “molested” and “raped” — with Data Network Affiliates providing the tool to track down the kidnappers and molesters and rapists.

    In a separate DNA call, the promoter suggested that church parking lots were good places for DNA members to record license-plate numbers. Walmart, too.

    Major retailers put the address of their stores “right on the receipt,” making it easy for DNA members who are shopping in the stores to enter the information in DNA’s database after they write down plate numbers in the parking lot,” the promoter said.

    “You walk into the parking lot,” he said. “Guess what? You have vehicles all over the place. You can easily jot down 20 or 30 of them, literally in five or 10 minutes.”

    He did not say if DNA members were required to obtain the permission of church pastors to record the plate numbers of congregants or retailers such as Walmart to record the plate numbers of patrons.

    The promoter, however, did say that 100 million license plates entered into the DNA database could become “the equivalent of just about $1 billion” in potential revenue for DNA.

    Meanwhile, on DNA’s website, the company was saying this:

    “ONLY 492 children Since (sic) 1997, has the AMBER Alert program been credited for safe recovery. DNA could help in such safe recoveries at a fraction of cost (sic) of Amber Alert… If DNA help (sic) save ONE MORE CHILD it’s worth it? (sic).”

    The same sales message said, “Our mission is to turn data into dollars.”

    Now, back to the cheerleading strategy . . .

    Create an “exciting” atmosphere. Talk about how “excited” you are. Suggest people can get rich, then backpedal, explaining that you wouldn’t want people to get the wrong impression. Throw your line in the water, but reel it back quickly. You don’t want people to see themselves as the fish; you want them to see themselves as the fishermen.

    Create (perhaps) some boilerplate language that explains all Narc That Car and DNA members are independent contractors required to follow the law. Don’t let your downline give the practical realities a moment of thought — things such as whether permission to record plate numbers needs to be obtained, what to do if a store manager or patron calls the police, whether promoters need solicitors’ licenses from local jurisdictions, whether a promoter working as an independent consultant should increase his or her insurance protection or secure a bond against potential claims, what to do if promoters are confronted by retail managers, patrons or police, whether the paper on which they’re recording license numbers needs to be preserved, whether the video on which they’re recording plate numbers needs to be preserved and how they’re supposed to behave if challenged.

    Keep them focused on the money and how excited you are. Tell them you barely can sleep. Don’t mention Big Brother. Don’t even suggest other people would be apt to view acquisition of plate numbers on private property as an untenable invasion of privacy. Keep them focused on the money and on AMBER Alert.

    And, by all means, don’t even suggest there is anything Stepfordian about doing what you’re told without asking any questions: Just do it. Explain that the people who ask questions and raise issues of propriety, safety and legality are naysayers and malcontents and “haters.”

    Never imagine that a TV reporter or a newspaper reporter or a tabloid reporter is going to stick a microphone in your face and ask why you’re writing down license-plate numbers in a supermarket parking lot and trading off AMBER Alert’s name to build a database for the repo man or another customer who could monitor the whereabouts of your car and your neighbor’s car even if you aren’t suspected of murder, kidnapping, molestation or rape. Don’t concern yourself with mundane issues such as who has access to the database and whether any of your fellow plate-number recorders are criminals themselves.

    Whatever you do, don’t imagine your neighbors expressing shock and outrage and having bitter expressions on their faces. If confronted, tell them you’re writing down license-plate numbers to make America a better, safer place.

    And tell them they’re free to join, and might even want to consider registering a .org domain with a pitch that begins, “Help us.”