Category: Writing And Branding

  • BULLETIN: DO NOT INGEST: ‘Miracle Mineral Solution,’ Also Known As ‘Miracle Mineral Supplement’ Or ‘MMS,’ Produces ‘Industrial Bleach’ And Causes ‘Serious Harm,’ FDA Says

    “Serious harm,” including “life-threatening low blood pressure,” may come to consumers who drink “Miracle Mineral Solution” (MMS), an “an oral liquid also known as “Miracle Mineral Supplement,” the U.S. Food and Drug Administration warned.

    The FDA warned consumers to “stop using it immediately and throw it away.” The product is being marketed online.

    When used as directed, the product “produces an industrial bleach that can cause serious harm to health,” the agency said.

    “Multiple independent distributors” are selling the product online, the agency said, noting that the packaging may vary.

    “The FDA has received several reports of health injuries from consumers using this product, including severe nausea, vomiting, and life-threatening low blood pressure from dehydration,” the agency said.

    Consumers are instructed “to mix the 28 percent sodium chlorite solution with an acid such as citrus juice,” the agency said. “This mixture produces chlorine dioxide, a potent bleach used for stripping textiles and industrial water treatment. High oral doses of this bleach, such as those recommended in the labeling, can cause nausea, vomiting, diarrhea, and symptoms of severe dehydration.”

    “MMS claims to treat multiple unrelated diseases, including HIV, hepatitis, the H1N1 flu virus, common colds, acne, cancer, and other conditions,” the agency said. “The FDA is not aware of any research that MMS is effective in treating any of these conditions. MMS also poses a significant health risk to consumers who may choose to use this product for self-treatment instead of seeking FDA-approved treatments for these conditions.”

    The FDA said it is continuing “to investigate and may pursue civil or criminal enforcement actions as appropriate to protect the public from this potentially dangerous product.”

    Read the FDA warning on MMS.

  • FANTASY POST: President Cuts Short Vacation To Address Nation On ‘Grave Threat To National Economic Security’; Government Targeted With ‘Taunt’ From Purported MLM Operators Amid Sea Of Incongruity; ‘We Have The Power,’ Unnamed ‘Group’ Says

    EDITOR’S NOTE: This is a fantasy post. The “story” below is not real. The PP Blog occasionally presents fantasy posts, parody and satire as a means of advancing the discussion about issues in the world of online crime and marketing schemes.

    BAR HARBOR, Maine (PPBlog) — President Obama abruptly cut short his family vacation here Saturday and returned to Washington aboard Air Force One after being informed that the Federal Trade Commission, the U.S. Secret Service and the FBI had uncovered “a financial fraud that posed an undeniable, grave threat to national economic security.”

    The threat included a multilayered “taunt” aimed at the U.S. government, according to an emergency court affidavit filed in the case. Intelligence analysts are seeking to piece together clues, and federal agents have rushed to a secluded cabin off Interstate 80 in California’s Sierra Nevada mountains, roping off an area of one square mile and calling it a crime scene.

    A separate group of agents rushed to a rented garage in Florida. The agents were scouring it for clues, while yet another group of agents positioned themselves both inside and outside branches of a Florida bank.  Bank officials were summoned from their homes on Saturday afternoon to gather account documentation and stop transactions before they could be completed, and a federal judge signed seizure warrants and an emergency injunction to halt the flow of money in wee hours of Saturday morning.

    It was not immediately clear if the threat originated with a foreign or domestic source. What is clear is that the U.S. government is taking it seriously.

    “The president believes it is credible and intends to ask the American people to do their part to end the reign of nefarious enterprises that are enlisting Americans to do their bidding and putting the security apparatus at risk,” a senior White House official said.

    The White House announced that the president, who hurriedly walked off a golf course after a Secret Service agent was heard saying, “Mr. President, there is a secure call for you and you need to take it now,” asked the broadcast networks for time to address the American people. The president is expected to speak at 9 p.m. EDT.

    Obama’s weekend getaway with his family changed in an instant, according to a pool reporter following the president. The precise nature of the threat was not immediately clear. The pool reporter was the only reporter who witnessed the scene as events unfolded at the golf course. Other reporters traveling with the president were kept in a media bullpen a mile away from the course. A “pool reporter” serves as the eyes and ears of the media when the White House places restrictions on coverage of the president’s public appearances.

    Pool Reporter Describes Opening Moments Of Drama

    The pool reporter, a prominent writer for a golf magazine,  suddenly found himself wearing the hat of a breaking-news reporter covering an emerging, high-stakes political and security drama. The reporter, according to the pool report distributed to news agencies, was following Obama as the president “sized up his options after his golf ball had landed in a greenside bunker after ricocheting off a sprinkler head on the difficult No. 3 hole at Bar Harbor Golf Course.”

    “At 2:12 p.m. Saturday, the president was standing in the bunker with his sand wedge when a Secret Service agent approached him hurriedly from the tree line and sharply asked Obama to step out of the bunker,” the pool reporter noted. “The president immediately complied. The agent then whispered in the president’s ear.

    “Obama could be seen mouthing the words, ‘You’ve got to be kidding,’” the pool reporter continued. “But it was clear that the president knew the agent was not joking. Obama then dropped his sand wedge at the edge of the trap. The first lady, whose second shot had avoided the bunkers guarding the Par 5 hole thus positioning her for a 30-foot eagle bid, then laid her putter on the green.

    “Her attention immediately was riveted on her two daughters, and she walked toward them protectively, in an atmosphere of uncertainty,” the pool reporter continued. “Smiles instantly vanished from the girls’ faces. Only moments earlier they had been been racing each other from hole to hole while trying to keep their bright-orange snow cones intact and playfully chiding their father because their mother, who is not a golfer, had covered 500 yards on the No. 3 hole by striking two consecutive shots perfectly. Her second shot — with a loaner 3-wood — was particularly majestic. After taking two practice swings, the first lady addressed her ball and took a mighty cut, lashing a splendid line drive that traveled 200 yards in the air, landed with yardage-gathering topspin and gobbled up another  80 yards. Her ball settled pin-high on the green. Moments earlier the president’s ball — much to the delight of his daughters — had careened wildly off the sprinkler head. It was barely visible in the bunker.

    “The president — at once listening to the agent and monitoring his wife and children — appeared to force a sliver of a smile when addressing his daughters from 60 feet. ‘You’re OK, your Mom’s OK and I’m OK,’ the president said audibly to the girls. ‘Your Mom’s putt is a gimme, because  your Dad’s the president,’ Obama said. With that, awkward smiles returned to the girls’ faces. Agents then ushered the first family to golf carts for a short ride back to the clubhouse parking lot. From there, the presidential motorcade sped to the airport.”

    Urgent Call Caused Obama To Ask For Airtime 10 Days Earlier Than Planned; President Laments ‘Internet Cesspool’ That Is Hindering Economic Recovery

    In an emergency court action filed in Florida early Saturday morning, the FTC said it had learned that two purported multilevel-marketing (MLM) firms had collected $100 million in just four hours after launching Internet-based “programs” to sell a purported meat product marketed as “100 PERCENT U.S. BEEF” and a suspicious substance marketed as “100 PERCENT PURE POWDERED WATER.”

    The programs were on pace to record $600 million in sales in the first 24 hours, the agency said.

    Despite the “beef” claim, the meat is believed to be “roadkill” — animals such as deer, chipmunks,  squirrels and groundhogs struck by cars, according to the FTC. It was unclear if the scheme’s operators actually planned to package a mislabeled product and pass it off as beef or simply went through the motions of claiming to have a product in a bid to recruit a commission-based sales force.

    In court filings, the FTC said the schemers purported to have “guaranteed government contracts” to sell the product to “prisons” and “hospitals” and that marketers promoting the scheme on the Internet were “being offered commissions 10 levels deep to recruit a sales force to monitor highways — particularly in rural areas — for animal carcasses.”

    “Get in NOW!’ a promoter’s ad for the program screamed, according to the FTC. “Earn Unlimited Income through our REVOLUTIONARY ARBITRAGE  COMPRESSION MATRIX. Join the leaders’ team! Own your own business for only $5,000. We’ve done the DUE DILIGENCE so you don’t have to! You’ll have your money back and BE IN PROFIT TONIGHT!!!!!”

    Promoters were “offered payments for entering the locations of the carcasses into a purported database and for recruiting others to do the same,” the FTC said.

    Participants were told that the product was “nutritious, high in protein and iron and in ‘unprecedented’ demand due to cuts to state budgets and skyrocketing healthcare costs,” the FTC said. California and other states have been battling severe revenue shortfalls.

    Alarmingly, the FTC said that “thousands of marketers reflexively began to sell the purported program on the Internet, apparently without questioning the incongruity of being asked to report the locations of animals killed by cars by a company that purported to sell ‘beef.’”

    At the same time, the FTC noted in court filings that the “marketers also did not appear to ask questions about precisely how one would reduce water to a powder and what one would add to ‘powdered water’ to reconstitute it.”

    “Their approach apparently was to focus on commissions they’d earn by introducing others to the roadkill-reporting recruitment scheme, rather than asking even the most basic questions about the propriety of the purported program, the value and marketplace demand of the purported product and the bizarre incongruity of entering data about dead animals for a share of commissions even as the company they represented purported to be in the business of marketing  ‘beef” to financially strapped  government agencies and hospitals while at once soliciting roadkill reports,” the FTC said.

    Although promoters were told the companies used “only USDA-certified butchers and refrigerated trucks” to retrieve the carcasses and transport them to a “high-tech processing center,” the FTC said the “trucks were rented with a credit card tied to an offshore ‘shell’ company, the trucks were not refrigerated, no ‘government’ or ‘hospital’ contracts’ existed and the ‘high-tech processing center’ was a secluded mountain cabin off Interstate 80 in California that had no indoor plumbing, let alone electricity and a freezer system.”

    The substance marketed as powdered water was “another, crimson-red, obvious red flag,” the agency said, adding that investigators believed “it was a test to probe the limits of promoters’ gullibility.” The agency noted that it believed “clues about the obvious fraud deliberately were left at the cabin” and that the powdered substance “consisted of the pulverized bones of animals collected while the scheme was in its ‘prelaunch’ phase.” Processing activities at the cabin were powered by “gasoline generators rented from the same company that supplied the trucks,” the agency said.

    The products were marketed by two “purported MLM firms” that claimed to be based in Florida and Las Vegas, the agency said, alleging that the “schemers set up a series of shell companies to whisk electronic payments sent in by ‘independent sales consultants’ offshore.”

    FTC investigators contacted both the Secret Service and the FBI “immediately” after observing a “deeply disturbing” message at the California cabin that read, “We know how to use greedy Americans to fund our projects,” the agency said. The schemers did not describe their “projects,” triggering concerns that the operators were financing terrorism.

    The FTC did not reveal how it had learned about the cabin. A government affidavit in the case noted that FTC investigators located the cabin “late Friday night,” a kernel of information that may demonstrate that the FTC was alarmed about the early information it received and acted immediately on it, rather than waiting until Monday to pursue the probe.

    Investigators said in the affidavit that they believed the “scheme was deliberately designed to be detected.” An evidence exhibit filed with the emergency complaint included photos of a room whose entryway included a makeshift sign that read, “Powder Room. LOL!!!!! Americans are so dumb and greedy! We have the power of the Internet and use it around the clock to rob your citizens and credit-card companies!!!!!!!!!!”

    Pointedly, investigators said the “we” to which the sign referred did not identify the group “responsible for what clearly was a taunt directed at the U.S. government and the banking infrastructure.” The powdered substance was found inside the room. It was contained in plastic bags labeled “Powdered Water!!!!! Idiots!!!!!” according to the affidavit.

    Skeletal remains of animals were found inside the room, which contained a “pulverizer,” according to the affidavit. A second sign inside the room appeared to be a taunt directed at the MLM industry itself.

    “We’ve been leading the marketing ‘LEADERS,’” the sign read. “Silly fools. Our best weapon is their greed. We lie to them, and they spread the lie. They’re EASY.”

    In a separate affidavit, the FTC said it also was consulting with the SEC because it believed the complex organizational structure of the purported business “opportunity” was a “scheme within a scheme” that had been “deliberately designed to hide a pump-and-dump securities swindle involving purported penny stocks.”

    Decaying carcasses of “various species of animals” were found outside the cabin, the FTC said. A “gasoline-powered meat grinder” was found under a tarp, the agency said.

    Also found outside was another makeshift sign that read “Jesus wants you to be rich. Plant the seed and prosper!”

    Documents described as “bogus news releases written in the same, mocking style as the room signs” were recovered at the scene, the agency said.

    “Welcome to Web 2.0,” one of the documents began. “We are the puppeteers of the LEADERS!”

    FTC officials also said they were consulting with the Commodity Futures Trading Commission “because the evidence suggests the ‘opportunity’ also may be a front for a purported foreign-currency and precious-metals trading ‘program’ believed to be serving as a money-laundering conduit.”

    Of particular concern, according to the FTC, was a document found in the “Powder Room” with a sheath of other documents.

    This document “purportedly was a printout from a website with the bizarre name of “ROFLMAO Forex International Ltd.,” the FTC said.

    The document “purported that investors funds were ‘guaranteed’ by a ‘proprietary, software-based trading system’ that made it ‘impossible’ to lose money,” the FTC said.

    Meanwhile, in Florida, dozens of FBI agents swarmed a garage in Miami amid reports they were looking for evidence of the fraud. Federal prosecutors filed a forfeiture lawsuit to stop the scheme in its tracks, and a federal judge signed an emergency asset freeze and froze at least 65 bank accounts.

    In a highly unusual move, agents served the seizure and freeze orders on banks at the homes of their registered agents, presidents and branch managers on Saturday, citing fears that electronic deposits consisting of the proceeds of the “multilayered scheme” could disappear “offshore” if not blocked before U.S. banks opened for business on Monday.

    Lights were on inside the banks, and people wearing casual clothing were seen hovering over computer keyboards. Grim-faced FBI agents lined the sidewalks outside the banks and supervised events inside.

    “Some people who purport to be marketing ‘leaders’ and ‘businesspeople’ have gone stark, raving mad,” said one of the agents. He opined that the “followers” of the purported program leaders “were every bit as responsible, every bit as crazy.”

    “This is madness personified,” the agent said. “You can quote me on that without using my name.”

    Obama, whose aides have been drafting a speech on securities and marketing fraud the president intended to deliver during a prime-time address next week, decided on Air Force One to move up the date of the speech and “have a candid talk with the American people about this dangerous and unprecedented crime wave,” according to the senior White House official.

    The official described the president as “livid” because the nation was confronting an unmatched wave of white-collar crime that had put the markets on the brink of collapse and that “nefarious forces” were responding by working to sanitize and even institutionalize crime “by calling it something else.”

    “There has never been anything like this is U.S. history,” the official said. “Some people simply have taken leave of their senses and, apparently, have come to believe that ‘anything goes’ on the Internet. The ability to slap a price tag on something  no matter how obviously vile — the ability to use the Internet to build a so-called ‘organization’ to recruit commission-based salespeople to sell the ‘opportunity’ despite a complete absence of knowledge about the identities of the ‘program’ operators and the nature of the ‘business’ itself — is draining tens of billions of dollars from the economy and putting it in the hands of people who occupy the murkiest of worlds.”

    The official said that the president had come to believe that “an attack of a thousand tiny cuts was under way on the U.S. financial system, fueled in no small measure by people who refuse to perform even a minimal amount of due diligence when recommending ‘programs’ on the Internet.

    “They don’t have a clue who is running the ‘programs,’ how the money is being used and who gains ultimate control of the money,” the official said, noting that billions of dollars are “being sucked out of the U.S. economy by serial criminals who’ve tapped the spigot of despair and called it hope.”

  • CFTC: Convicted Felon Was Running Texas-Based Forex Firm; Robert Mihailovich Sr. And Robert Mihailovich Jr. Charged In Case That Alleges Pattern Of Marketing, Webinar Deception

    Investors turned over more than $30 million to a felon who hid his conviction and even managed to persuade clients to give him power of attorney, the CFTC said.

    Robert Mihailovich Sr. was released from federal prison on June 27, 2007, after serving 21 months for mail fraud, the CFTC said. On Oct. 14, 2008 — while on court-supervised probation — Mihailovich Sr. formed a Texas-based company known as Growth Capital Management (GCM) with his son and namesake, Robert Mihailovich Jr., listed as president.

    Now both father and son are charged civilly with misleading investors and regulatory agencies about GCM’s business practices.

    Mihailovich Jr. is accused of making false statements in regulatory filings and not disclosing that his father was a principal in the firm. Meanwhile, Mihailovich Sr. is charged with fraudulent solicitation.

    Together the father, son and company “fraudulently solicited and accepted more than $30 million from approximately 93 customers,” the CFTC said. Both men reside in Rockwall, Texas.

    Mihailovich Sr. did not disclose his felony conviction to investors, the CFTC charged.

    “There was no disclosure in GCM’s filings concerning Mihailovich, Sr. and/or his involvement with GCM,” CFTC alleged.

    But Mihailovich Sr. “directed the day-to-day business of GCM” and “solicited most, if not all, managed account customers to trade commodity futures and forex,” CFTC charged.

    Mihailovich Sr. used claims about an “electronic trading system” to woo customers on the Internet, the CFTC said.

    Webinars and sales presentations were conducted on Saturdays.

    “Mihailovich, Sr. presented the GCM electronic trading system by employing graphs that purportedly showed trading in live commodity futures accounts and forex accounts,” the CFTC charged. “Mihailovich, Sr. claimed that his GCM electronic trading system virtually guaranteed substantial profits and minimized the risk of loss trading commodity futures and forex. His recurring theme and reassurance was that trading using GCM’s electronic trading system was protected at all times from loss.”

    Actual trading accounts managed and controlled by Mihailovich Sr., however, realized net losses, CFTC said.

    One GCM customer told investigators that Mihailovich Sr. also used a “mass sub-algorithm” to make manual trades and gain extra profits.

    Numerous misrepresentations were made to clients, including a claim that a $1 million investment would result in a $1 million profit and that “it does not matter what the markets do during the trading day for the computerized trading software to make an account profitable,” the CFTC charged.

    Some customers were falsely told that GCM had not closed a trade at a loss since 2000 and that Mihailovich Sr. “had over twenty years of continuous trading experience,” the CFTC charged.

    “Defendants’ marketing materials stated that their software ‘has never closed a managed position at a loss. Not on Forex . . . Not on Bond positions . . . Not on the S&P . . . Or even on the many other types — commodities, stocks and indexes — it has managed over the years,’” CFTC alleged.

    Meanwhile, the agency said Mihailovich Sr. tried to have his felony conviction overturned by claiming ineffective assistance of counsel, “but that petition was denied.”

    Despite claims of safety and assurances that the firm did not lose clients’ money, “approximately half of Defendants GCM’s and Mihailovich, Sr.’s customers lost money from their investments, and overall, their trading resulted in net losses of approximately $2.2 million in customer accounts,” the CFTC alleged.

    “From June 2008 through June 2009, GCM’s and Mihailovich, Sr.’s trading of forex on behalf of customers resulted in overall realized losses of approximately $711,000,” the agency said. GCM and Mihailovich, Sr. received approximately $241,000 in performance and management fees related to this trading.”

    “Between September 2008 and through November 2009, GCM’s and Mihailovich, Sr.’s trading of S&P e-mini futures resulted in realized net losses totaling approximately $1.5 million,” the CFTC said. “GCM and Mihailovich, Sr. received approximately $147,000 in performance and management fees related to this trading.”

    “Despite these mounting losses, GCM and Mihailovich, Sr. continued to solicit new customers by highlighting the profit potential of investing with GCM using GCM’s proprietary trading software, without disclosing the fact that many of their customers lost most, if not all, of their investment,” the CFTC charged.

    Read the CFTC complaint.

  • Beyond Diamonds Investments Inc., Darial Chatman Subjects Of ‘Cease And Desist’ Order In South Carolina; State Says Firm Was Selling Unregistered Securities And Claiming To Be ‘SEC Compliant’

    UPDATED 12:52 P.M. EDT (USA) A South Carolina man previously ordered by Pennsylvania to stop selling unregistered securities for a real-estate business now has been ordered by South Carolina to stop selling unregistered securities for yet-another business, authorities said.

    Darial Chatman, also known as Darrell Chatman and Darrell Chapman, was ordered by the Pennsylvania Securities Commission in May 2009 to halt the selling of securities for his business, Dream Builders of South Carolina LLC. He also was issued a cease-and-desist order in South Carolina for the same company, according to records.

    Now the office of South Carolina Attorney General Henry McMaster has ordered Chatman to stop selling unregistered securities for a company known as Beyond Diamonds Investments Inc. (BDI), amid allegations it “advertised investment opportunities earning 30% annually” and made statements that were “materially misleading or false.”

    South Carolina authorities said they believed BDI was not registered to do business in any state, but had placed postcards in “newspaper boxes at some residences in the area of Columbia” and mailed postcards to other prospects.

    Among the assertions on the postcard was that BDI was “SEC Compliant.” The company claimed it “Will Financially Out Perform (sic) Your Current Brokerage or Investment Firm,” authorities said, noting that BDI’s postcard advertised an “Account Minimum” of $5,000 and claimed to charge no fees.

    BDI operates a website filled with grammar, spelling and usage errors to recruit investors, South Carolina investigators said. They added that the company claims not to divulge its method of making money.

    “We all know there are hundreds of other ways to make money outside of stocks, mutual funds, cd’s ect ect (sic),” the state quoted the firm as saying. “We have the experience to make you money using all those other ways. Sorry, we do not discuss our methods.”

    Among the other assertions:

    • “Our principle (sic) has over 15 years experience in aggressive investing in high risk projects.”
    • “[O]ur principle (sic) has fifteen years experience in this field and has earned millions of dollars for people just like you[.]”
    • “We can guarantee that you will not lose money working with us.”
    • “[W]e are … still in the process of getting proper compliance with the state. However, we can still get your account set-up and start working for you.”
    • “We are also involved with the Securities Industry Association in the continuing enhancement and standardization of industry practices.”

    But McMaster’s office said it did not believe BDI was a member of the Securities Industry Association, a trade group based in Alexandria, Va.

    On July 12, according to investigators, a person identifying himself as Chatman replied to a message left at the phone number provided on BDI’s postcard.

    “Chatman stated that the investments in question involved organizing and capitalizing concerts by ‘big’ acts in South Carolina, and he specifically cited a concert he claimed to have organized in Florence, South Carolina, with John Michael Montgomery as the headline act,” South Carolina authorities said. “Chatman stated he made only $6,000 on that concert at one dollar per ticket.”

    Investigators said they believed the concert Chatman referenced sold fewer than 700 tickets and that “Chatman continues to owe approximately $6,000 in expenses to the Florence Civic Center.”

    Moreover, authorities said, the concert was promoted as a fundraiser for a charity known as Donate A Blessing Foundation Inc. The charity uses the same address as BDI, and Chatman is listed as its chief executive officer.

    BDI also promotes a purported “scholarship” program on its website, which uses a tag line of, “If it makes since (sic) to us, it makes money for you.”

    Read the South Carolina cease-and-desist order against BDI and Chatman. The order was brought by the Securities Division of McMaster’s office.

  • DNA Now Says It Is Selling ‘Protective Spray’ To Block ‘Wrongful Ticketing’ From Red-Light Cameras; Simultaneously Announces ‘Alert Button’ To Protect Abducted Children

    A Florida multilevel marketing (MLM) company that says its license-plate data system can help law enforcement and the AMBER Alert program locate abducted children now says it is working against cities “worldwide” in their efforts to enforce traffic laws.

    Data Network Affiliates (DNA) announced that it was offering “DNA Protective Spray” by the case to distributors. The spray is applied to license plates to obscure the view of cameras that take photographs of cars that run red lights. DNA said the spray protected against “wrongful ticketing by city cameras worldwide.”

    DNA did not explain the incongruity of saying it supported law enforcement in its efforts to locate abducted children while at once working against law enforcement in its efforts to enforce traffic laws.

    Even as DNA was announcing the availability of its purported “Protective Spray,” the company announced it soon would adopt a browser-based “DNA World Wide Alert Button” to let members know when a “child is reported missing in your immediate area.”

    DNA purports also to be in the mortgage-reduction business, claiming it is the “MORAL OBLIGATION” of churches to spread the word about the money-making program and perhaps use it to raise church funds.

    This morning the Federal Trade Commission announced three settlements in cases that banned “deceptive marketers” from selling mortgage-relief services. In one of the cases, a judgment of $11.5 million was entered against one of the marketers. A judgment of $6.2 million was entered in the second case, and a judgment of nearly $5.3 million was entered in the third case.

    DNA said distributors would be able to order its protective spray “very soon.”

    “This product has sold millions for $29.95 a can which is good for up to 3 or 4 applications when done properly,” DNA said.

    The product falls under the umbrella of a series of products that purportedly can help DNA members “RETIRE BY CHRISTMAS 2010,” the company said.

    DNA also said it soon would offer “The New DNA Phone & Fax Module,” which purportedly “will make MAGIC JACK & SKYPE OBSOLETE.”

    In April, DNA announced that it was offering an “unlimited” cell-phone plan with a free phone for $10 a month. The company later withdrew the offer, acknowledging it had not studied cell-phone pricing before announcing it had become the world’s low-price leader.

    Some DNA members have implied the company was backed by Oprah Winfrey, Donald Trump and Apple Inc. No evidence to support the claims has emerged.

    DNA has compared itself favorably to Walmart, Google, Facebook and Amway. Curiously, the company once claimed it offered a Business Benefit Package, which it dubbed the BBP. The company now appears to be referring to the package as the BBB, using the acronym associated with the Better Business Bureau.

  • LockInYourFreeSpot.com A ‘New DNA URL,’ Company Says: Will Members Transfer Their Prospect Lists To MLM Firm?

    Data Network Affiliates (DNA) is asking members to drive traffic to yet-another URL: LockInYourFreeSpot.com.

    LockInYourFreeSpot.com is at least the third URL DNA has featured this year in bids to recruit members into a multilevel-marketing (MLM) program that purportedly offers everything from license-plate data to cell-phone service and juices.

    Why DNA, which says it is launching Aug. 9 even though it actually launched in March, wants members to pump traffic to another website was not immediately clear.

    Such approaches have been associated with a controversial marketing practice that is a form of email harvesting — i.e., a company instructs its member database to spotlight a “free” opportunity, and then existing members email their individual databases and prospect lists, in effect transferring their lists to the company fishing for names to add to its database.

    The results can be painful:

    • Marketing lists of existing customers — whether the customers have big lists or small ones — can become less effective or rendered wholly ineffective because prospects’ names have, in effect,  been transferred to the bigger organization.
    • The bigger organization can use the names it gleaned from its own customers to sell against them or get the first “crack” at prospects when something new comes along.
    • Marketers large and small who, in effect, transfer their lists to the bigger organization by promoting its “free” opportunity can lose credibility, especially if the bigger organization pounds its ever-expanding database with offers that are not credible or if people whose names have been transferred discover that the “free” offer is worthless or that the word “free” was used to lure them into spending money.
    • Longtime relationships can become fractured when a prospect realizes a company or individual marketer with whom he or she has an existing relationship put no thought into a promotion for a “free” opportunity for a larger organization and subjected the prospects to a barrage of email from the larger organization.
    • The marketing “noise” level increases and the effectiveness of email marketing decreases — i.e., prospects lured by the “free” offer eventually realize they’ve joined yet another marketing list at the suggestion of someone who put no thought into the action of extending the invitation. Less and less email actually gets opened and read because prospects find themselves in a never-ending state of getting pitched.
    • Marketers make less money because they’ve diluted their own lists and angered prospects by effectively transferring their names to a bigger company. The bigger company then brags about the size of its list, positioning it as social proof of legitimacy even through the means of acquiring the list might have been underhanded.

    Unlike DNA’s two principal domains — DataNetworkAffiliates.com and TagEveryCar.com — the new LockInYourFreeSpot.com uses a U.S. address in its domain registration. The other domains use an address in the Cayman Islands. DNA  previously explained that the Grand Cayman domain registration was a bid to prevent management from having to put up with “stupid” calls.

    LockInYourFreeSpot.com lists an address in Fort Lauderdale, Fla. The domain name is registered to Data Network Affiliates Inc.

    At the moment, Florida records appear to show no company named Data Network Affiliates Inc. operating in the state. A company known as Data Network Affiliates LLC is registered in Nevada.

    In an email to members, DNA pointed out that its LockInYourFreeSpot.com domain is not yet working, but suggested it “should be operational in a few days . . .  if not sooner.”

    DNA suggested a number of “SIMPLE MESSAGES” its existing members could send to prospects in their individual databases. Here, in part, is one of them (italics added):

    DNA SAVE YOUR HOME PROGRAM
    DNA DEBT REDUCTION PROGRAM
    LOCK IN YOUR FREE SPOT
    LAUNCHES 08/09/2010
    100 PRODUCTS @ $19.95 EACH
    OVER $12 GOES TO 10 TIER PAYOUT
    PAYS 100% MATCHING BONUSES
    Takes Only 2 Questions & 2 Minutes
    (your username . lockinyourfreespot .com)

    In recent weeks, DNA has claimed churches had the “MORAL OBLIGATION” to pitch its purported mortgage-reduction program. It was not immediately clear if the “SAVE YOUR HOME PROGRAM” referenced in the email above was the same program as the mortgage-reduction program.

    DNA also suggested that its existing members, when emailing their databases, should tell prospects that LockInYourFreeSpot.com will “PUT 100,000 PEOPLE IN YOUR POWER LEG GUARANTEED.”

    At the same time, DNA said LockInYourFreeSpot.com can help prospects “RETIRE BY CHRISTMAS 2010.”

    Another suggestion positioned LockInYourFreeSpot.com favorably with “FACE BOOK” and
    “GOOGLE” and “WALMART,” describing it as “AMWAY ON STEROIDS.”

  • FIRST, TRUMP, OPRAH, APPLE: Now, PP Blog’s ‘Breaking News’ Graphic Used In Video Pitch For Data Network Affiliates’ MLM Program

    A rep for Data Network Affiliates, an MLM program, copied the PP Blog's "Breaking News" graphic and used it in a video pitch that claimed DNA offered "Branded" iPhones from Apple. Reps for the company also have claimed Oprah Winfrey and Donald Trump endorse the firm. It is common for some MLM purveyors to claim or imply business ties where none exisit as a means of disarming potential critics and of creating legitimacy by leeching off the brand names of well-known people and entities.

    A sales rep for Data Network Affiliates (DNA) used the “Breaking News” graphic from the PP Blog to supplement a sales pitch for a nonexistent cell-phone plan that  touted “unlimited” talk-and-text service for $10 a month, plus a free phone.

    The unauthorized use of the Blog’s intellectual property in a sales pitch raises troubling, new questions about the company and its purported army of multilevel-marketing (MLM) affiliates. DNA recently has claimed that churches have the “MORAL OBLIGATION” to pitch its products.

    DNA affiliates previously have implied that Donald Trump and Oprah Winfrey endorse the company. Their images appeared for 10 consecutive minutes in a YouTube video for DNA, and affiliates also have implied the company had a special “branding” deal with Steve Jobs-led Apple.

    DNA, which previously used a free Gmail address to conduct customer service, has removed the address from its website. It has been replaced by a prompt that reads in part, “All other question (sic) or issues must be submitted to Data Network Affiliates through our Customer Support area in your DNA Back office available via the Support Tab on the Main Menu in all Affiliate Back Offices.”

    There is no effective way for nonaffiliates to contact the company. Earlier this year DNA affiliates repeatedly spammed the PP Blog.

    In an undated video that promotes DNA, the Blog’s “Breaking News” graphic was used to introduce a pitch for DNA’s purported “See Through IPhone.”

    “It’s (sic) very own Branded Iphones,” the pitch crowed.

    Create your own video slideshow at animoto.com.

    Even as the PP Blog’s “Breaking News” logo is being misused in a video slideshow for DNA, the company is instructing members to “make believe” its March launch never occurred. The firm reinstalled a launch countdown timer on its website, saying it will launch July 26. DNA actually launched March 1 after missing two February launch dates. The firm asked existing members in March to reimagine the launch as a “beta test,” even though it was advertised for weeks as a full launch.

    Dean Blechman, DNA’s original chief executive officer, resigned Feb. 24. The company withheld the news of his resignation for nearly a week, and Blechman later complained about the company’s “bizarre” conduct.

    Because DNA now is advertising a July 26 launch date, incoming members may not know the company actually launched in March — after Blechman’s resignation and after he described the firm’s behavior as puzzling.

    It is not believed that DNA has any affiliation with Trump, Winfrey or Apple. It is clear, however, that a DNA pitchman in a February conference call planted the seed that the company was well-connected.

    “This is the guy,” the pitchman said of the former DNA chief.  “He rolls with the Donald Trumps; he rolls with the big boys. I mean, you know, he has [inaudible] certain people on speed dial that’s incredible.”

    Blechman resigned within two days of the pitchman’s conference-call claim.

    On March 4, in an interview with the PP Blog, Blechman complained about DNA “bull” from a “backdoor guy.”

    He also complained that the company misspelled his name after finally announcing his departure six days after he left and then mangled the facts surrounding his departure.

    Weeks after Blechman resigned, the company suddenly announced in early April that it was in the cell-phone business, declaring “GAME OVER — WE WIN” despite the fact it had no experience in the industry. DNA started out as a company that collected license-plate information for entry in a database that purportedly could help the AMBER Alert program rescue abducted children.

    DNA declared itself the world’s low-cost leader in cell phones, advertising a “free” phone with “unlimited” talk and text for $10 a month. By April’s close, the company announced that it had not even studied cell-phone pricing before releasing its plan, withdrawing the offer and blaming its inability to deliver on a vendor it apparently had not vetted.

    Meanwhile, the firm has done other odd things. An upgrade plan it initially named the Business Benefit Package — using the acronym BBP — later was dubbed the BBB. BBB is the acronym used by the Better Business Bureau.

    “6 OF THE 10 WILL BUY THE B.B.B. AND GET 1 OTHER TO BUY THE B.B.B. WITHIN 24 HOURS,” DNA declared last month.

    Since that time, DNA has repeatedly called the BBP package the BBB package.

  • EDITORIAL: MLM’s Great Race To The Bottom? While FTC, SEC, CFTC Warn About Affinity Fraud, Data Network Affiliates Says Its Mortgage-Reduction Program Is A ‘Church Fundraisers DREAM Come True’

    Apparently tithing, bake sales, quilting bees, church-sponsored dinners, flea markets and car washes by Christian teens to raise money for projects have gone the way of the dinosaur.

    Building on an earlier claim that churches have a “MORAL OBLIGATION” to pitch its purported mortgage-reduction program, Data Network Affiliates (DNA) now says the program is a “Church Fundraisers (sic) DREAM Come True.”

    Some DNA members are describing the program as a “Crusade to Help American Families Keep their Homes.”

    Just when you think you’ve seen it all in MLM, the company also claims it has been asked to sell “Funeral Caskets MLM”-style. In a pitch to members, DNA compares itself favorably to “FACEBOOK, GOOGLE & WALMART…”

    The company says churches can benefit from its bid to rid the mortgage world of “toxic” assets, defining its “exciting DNA Mortgage Reduction System” as the “ONLY ONE OF IT’s (sic) KIND” — one that allows “DNA to pay out $300 on The Front End in a TEN LEVEL PAY PLAN and up to $1600 on The Back End in a TEN LEVEL PAY PLAN.”

    “The line for DNA introducing products and services will be just as long” as the lines at Walmart, the company says. “Yesterday we got a call to sell Funeral Caskets MLM…”

    We wonder if selling human body parts MLM-style will be next — and we wonder if livers, kidneys, hearts, lungs and skin will be positioned as a moral imperative for clergy to hawk and wonderful products for churches to sell after registering as “PRO” affiliates for an opportunity to pocket commissions 10 levels deep.

    Although DNA has been pitching the mortgage-reduction program for only days, two testimonials from customers who purport to be happy DNA campers suddenly have materialized on the company’s website.

    “I was lost, and thought I had no where to go,” writes “Trish” on the website. “I was out of options then my real estate broker referred me to your program DNA Mortgage Reduction.”

    “Trish” did not identify the purported broker. Nor did “Trish” explain the purported broker’s affiliation with DNA and how DNA apparently was able in just days to gather her information, get it in the proper hands for a legal review of her case, study it for potential “DEFECTS,” conduct a “Forensic Audit,” draft the paperwork to be mailed to the lender being petitioned to write down her mortgage, wait for the lender’s presumably favorable response after assessing the value of the property and its legal position after being slapped by DNA’s paperwork, arrange for new loan documents to be drafted and vetted by attorneys on both sides, attested to by a notary and formally signed by all parties.

    Regardless, “Trish” described her DNA experience as a “miracle,” claiming that “I now have a new mortgage and my home is $24,000.00 lower principal balance. I am saving over $300.00 a month.”

    Before concluding her testimonial Trish made sure she thanked “Principal Mortgage!” It is unclear if “Principal Mortgage” is the name of DNA’s vendor.

    Meanwhile, in a testimonial purportedly authored by “Nichole,” the “DNA Mortgage Reduction” program and a person named “Mike” were given credit for saving “Nichole’s” home after she “prayed” about the matter.

    “I owe a lot to DNA Mortgage Reduction,” wrote the purported “Nichole.”

    “I now am secure in my home with a affordable mortgage and my kids do not have to move,” Nichole offered.

    Things apparently happened quickly for “Nichole.”

    “When I had gotten letters from the attorney that was going to my bank and copies from the bank responding I knew I was going to all right,” Nichole wrote. “They did exactly what they promised and lowered my principal balance and interest rate.”

    DNA has been pushing the purported mortgage-relief program for only days, including over the long July 4 weekend into which a U.S. banking holiday was sandwiched — and yet both “Nichole” and “Trish” claim their reliance on DNA has resulted in new mortgages with favorable terms.

    Incongruously, DNA’s own website says the process “takes 90 to 120 days.

    “The Lender will have 20 business days per RESPA to respond to the written request and 60 business days to resolve/settle this matter,” DNA says.

  • DATA NETWORK AFFILIATES: Churches Have ‘MORAL OBLIGATION’ To Pitch Members On Firm’s ‘Mortgage Reduction’ Program; Purported Data And Cell-Phone Firm Venturing Into Foreclosure-Rescue And ‘Resort’ Businesses

    A multilevel-marketing (MLM) company that positioned itself as a firm that collected data that could be used by law enforcement and the AMBER Alert program to rescue abducted children — and later declared itself the world champion of cell-phone pricing — may be entering the foreclosure-rescue and real-estate businesses, members said.

    News about the purported moves of Data Network Affiliates (DNA) follows on the heels of federal sweeps in which 1,215 defendants were charged criminally in real-estate fraud cases and the FTC banned more than a dozen companies from selling mortgage-relief services.

    One of the firms charged by the FTC was assessed an $11.4 million fine when it was found to be in contempt of court for violating previous sanctions, the FTC said.

    In the FTC cases, enrollees in the purported mortgage-relief programs were charged “up-front fees and made false promises that they could get their loans modified or prevent foreclosure,” the agency said.

    DNA has advised members that it intends to charge a fee of $1,500 and that some affiliates can earn commissions by recruiting hard-hit homeowners into a program known as “DNA Mortgage Reduction.”

    In an email to members, DNA suggested that churches were an excellent place from which to recruit members into the mortgage-reduction program (italics and bold added):

    “DNA Mortgage Reduction is a SUPER BIG HIT… Sorry only for USA Properties for now… Even the smallest package upon the $1500 payment once we know the person has a case… (remember it is 100% free to see if a person qualifies for the program)… Pays a MINIMUM to ALL Affiliates $100 1st level; $5 on levels 2 to 9; and $50 on level 10… Plus the PROS earn up to 100% Matching Bonus…

    “REMEMBER that is the smallest package for homes up to $125,000… There are so many Million Dollar homes out there that qualify and for them the fee is less than ONE MORTGAGE PAYMENT… We estimate that DNA will have tens of thousands of home owners who will purchase this package once they find out they qualify for such… THE SAD NOTE IS: that 9 out of 10 people who do qualify don’t even know this service exist… THAT IS WHERE YOU COME IN… Our DNA Vendor is even offering incentives of $1,000 to $10,000 CASH BONUSES to DNA Affiliates who personally reach multiple sale quantities within a 90 day period…

    “THINK OF ALL THE CHURCHES… They have a MORAL OBLIGATION to let their Church Members know about this DNA OFFER… There are Churches that could turn in 100 to 1000 applications in 30 days… ALWAYS REMEMBER IT IS 100% FREE TO FIND OUT IF YOU HAVE A CASE… Statistics say that 85% of all mortgages written from 1996 to 2006 will qualify…

    How DNA arrived at the conclusion its $1,500 mortgage-reduction program was a “SUPER BIG HIT” when it appears to be only days old was unclear. Also unclear are how DNA arrived at the conclusion that churches have a “MORAL OBLIGATION” to point members to DNA, how DNA arrived at its estimate that “tens of thousands of home owners” will purchase its package and the source of the “statistics” DNA used when advertising that “85%” of mortgages written between 1996 and 2006 “will qualify.” The name of DNA’s “vendor” also was unclear.

    DNA, which is believed to have no ability to help either law enforcement or the AMBER Alert system and no capacity to deliver cell-phone service despite YouTube claims it had a branding deal with Apple’s IPhone and could offer “unlimited” service for $10 a month  — also recently has pitched members on an “opportunity” called the “DNA Resorts Program,” members said.

    The program also has been referred to by DNA as the “DNA SPA & Resort” program,  which purportedly features a “No Interest Easy 24 Month Payment Plan” of $625 a month. DNA is soliciting members to spend $14,995 on the resorts program, suggesting that some prospects will put the entire amount on a credit card.

    Meanwhile, in an earlier pitch for the purported mortgage-reduction program, DNA suggested applications would be vetted to determine if “Mortgage Compliance Violations” had occurred. (Italics added.)

    “Are you a Victim of Deceptive Predatory Lending Practices?

    “Is your Value of your home UPSIDEDOWN?

    “Find out if you may be a Victim of Mortgage Compliance Violations involving Predatory, Deceptive, Discriminatory and Unfair Lending and Servicing Practices. These Unfair Lending Practices have placed thousands of HOMEOWNERS all over the United States into Non-Affordable Mortgage Programs.”

    DNA, whose domain registration data is hidden behind a proxy in the Cayman Islands but lists a street address in Boca Raton, Fla., on its website, may be venturing into even choppier waters with its mortgage and resort pitches.

    “The possibility of losing your home to foreclosure can be terrifying,” the FTC says. “The reality that scam artists are preying on the vulnerability of desperate homeowners is equally frightening. Many so-called foreclosure rescue companies or foreclosure assistance firms claim they can help you save your home. Some are brazen enough to offer a money-back guarantee. Unfortunately, once most of these foreclosure fraudsters take your money, you lose your home, too.”

    Read details about recent mortgage-relief scams targeted by the FTC.

    DNA says it is promoting its mortgage-reduction and resort programs in a webinar and that it believes “9 out of 10 people who attend this upcoming DNA Webinar will say ‘YES’ to DNA.”

    The “one” who says no will be offered the “FREE DNA PSYCHIATRIC DISCOUNT PLAN,” DNA said in an email to members.

  • MYSTERIOUS: WebsiteTester.Biz Getting Stranger By The Moment; Apparent Parent Company Of Website Now Advertising ‘Job’ Opportunities

    Alpha Market Research, the apparent, Nevada-based parent company of a website known as WebsiteTester.biz, now is advertising “job” openings  on its Twitter site.

    The domain ownership of both Alpha Market and Website Tester is hidden behind a proxy, and both sites appear to be hosted on the same server. Alpha Market has been issuing news releases on PRLog.org, a free PR site, for weeks.

    A Twitter site bearing Alpha Market’s name began to promote “Amazing new job opportunities” today.

    “We are looking for Country Managers and Affiliate Management Consultants,” the Twitter site claimed.

    A link from the Twitter site encourages visitors to “Apply now!” Some of the information presented includes fractured and overblown syntax that suggests the words were written by an individual or individuals who speak English as a second language or a native speaker of English who favors flowery, overbearing prose and does not have command of the language.

    Website Tester has been promoted on Ponzi boards such as Talk Gold, ASA Monitor, MoneyMakerGroup and the Online Success Zone. The search-engine penetration of the purported “opportunity” is nothing short of remarkable.

    Here is a snippet from the Alpha Market website (italics added):

    “Today, the clarity, the functionality and a fast and simple navigation decide if a company is successful on the internet. Providers without the right ‘internet tools’ have visibly less success even though their products/services might be identical to their successful competitior.

    “Therefore the internet user is placed at a crucial position; he alone decides if a website can succeed or fail on the market.

    “For that reason, Alpha Market Research (AMR) offers from September 2010 and on, a very special service: Thousands of neutral users are going to test (in a few days) the web site of a company and assure, through their feedback, that the internet presence can be optimized where necessary, before expensive publicity adjustments are made in vain.”

    Visitors are encouraged to “Apply now!

    “To be able to cope with all the orders from companies in timely manner AMR is looking for people, who want to work part time as website testers. There is no previous knowledge necessary; the workload is between 1 and 10 hours per week, depending on to how many fields of interest the applicant has inscribed,” the company says.

    Job openings are listed for “Website Tester,” along with “Country Manager / State Manager and “Affiliate Management Consultant.”

    For the position of Website tester, Alpha Market says this (italics added to snippet):

    “The position as a website tester is perfect for any person over the age of 16 who uses the internet from time to time.

    “Your job is to go to the websites of our clients and to fill out a short survey about that website. The compensation for this position is determined by the quality and quantity of your completed surveys. You are paid in money and/or vouchers that are in the range of $15 – $25 US/hr.”

    For the position of Country Manager / State Manager, Alpha Market says this (italics added to snippet):

    “As a Country or State Manager, your job would be to respond to all company inquiries in your country/state and to cultivate new business wherever possible in your territory.

    “In addition, it would be your responsibility to screen the actual website test very carefully, to insure that the use of words/phrases/text blocks/etc. ‘make sense’ in your native language so that all the chosen website testers can easily understand and read the instructions/the survey questions/etc., and complete their job quickly and easily.”

    Meanwhile, for the position of “Affiliate Management Consultant,” Alpha Market says this (italics added to snippet):

    “We are also creating an Affiliate Marketing Program for our company clients and as an Affiliate Management Consultant, your clients will be the companies that want to increase their business. You will show them how we can help them acquire more customers as we offer our website testers an additional source of income by promoting their products/services on a commission basis.

    “We will need a very select group (maybe 50 – 100 worldwide) of Affiliate Management Consultants.”

    See earlier story.

  • Two-Thirds Of Poll Respondents Rate Data Network Affiliates’ Pitch A ‘Complete Failure’; Nearly 90 Percent Rate It ‘Poor’ Or Worse

    UPDATED 11:53 A.M. EDT (U.S.A.) The sales pitch of a multilevel-marketing (MLM) company that plucks the heartstrings of members by suggesting it can help law-enforcement and the AMBER Alert program locate abducted children has been rated  a “Complete Failure” by 66 percent of respondents in a PP Blog Poll.

    Meanwhile, 88 percent of respondents rated Data Network Affiliates’ message “Poor” or worse.  Only 12 percent rated the sales pitch either “Good,” “Very good” or “Exceptionally professional.”

    Separately, some DNA members said the firm, which had been barraging them with sales pitches, has been less communicative in recent days. The company has been mysterious from the start, registering its domain name behind a proxy in the Cayman Islands while incongruously suggesting its services could be beneficial to the U.S. government.

    DNA initially explained that its domain was registered privately in the Caymans to prevent management from having to “put up with 100 stupid calls a day.”

    Customer service has been conducted via a free Gmail address for months, although the firm in recent weeks has published a street address in Boca Raton, Fla.

    Fifty votes were cast in the PP Blog Poll, which was unscientific. Despite the low turnout, the poll results suggest that respondents were deeply turned off by the DNA sales pitch — to the point of revulsion. Regardless, 8 percent of respondents rated the pitch an “A,” meaning they viewed at as “Exceptionally professional.”

    Some PP Blog posters have speculated that voters might have rated the pitch “Exceptionally professional” because it deliberately was crafted by MLM hucksters to recruit members into an insidious lead-capture system through which they’d be pitched relentlessly on products other than DNA’s purported database product.

    Under this theory, the pitch was deemed “Exceptionally professional”  because it achieved the dubious purpose of lining up people by the tens of thousands to be fleeced.

    DNA, whose members have claimed Donald Trump and Oprah Winfrey endorse the company even though there is not a shed of evidence that the claim is true, purportedly has attracted more than 130,000 members. It is possible that some or all of the 8 percent of respondents who rated the sales pitch “Exceptionally professional” believe the pitch has merit beyond its ability to suck people into an insidious system.

    The database product purportedly is being built by members who appear in the parking lots of doctors’ offices, churches and giant retailers such as Walmart and Target to write down license-plate numbers or take photos with cell phones or video cameras of license plates for entry in the database.

    One of DNA’s leading pitchmen on conference calls has described the parking lots of medical facilities, places of worship and retail stores as wonderful places to gather data. He further suggested that members should behave in an inconspicuous fashion when gathering the data.

    DNA delayed its launch date twice in February. After its “free” data-collection program purportedly got under way in March, the company quickly began pitching other products to members, including a $127 upgrade that purportedly would improve the ability of “free” members to enter license-plate data into the system.

    The company said its “Pro” data-entry module was better than its “free” module. Prior to the introduction of the “Pro” module, “free” members did not know they would be receiving a data-entry tool the company itself described as a clunker.

    News about the “Pro” module began to spread March 10, only days after DNA told members who listened to an “Oscar” night conference call that the company’s “free” affiliates would “receive the same kind of commitment and respect from our DNA management team” as paid members received.

    DNA said its “Pro” module was part of a Business Benefits Package (BBP).

    “Upon close inspection of the B.B.P. you will find a minimum of 10 times the cost of such package to the end user in value savings and benefits,” DNA said in an email to members. “The two that stand out the most is (sic) the FREE 1000 REWARD DOLLARS with FREE REFILLS and the $402 Travel Agent Value Package for only $49.”

    In recent weeks, DNA mysteriously referred to its BBP package as the “BBB” package. Precisely why DNA would change the acronym of its package to the acronym associated with the Better Business Bureau was unclear.

    “6 OF THE 10 WILL BUY THE B.B.B. AND GET 1 OTHER TO BUY THE B.B.B. WITHIN 24 HOURS,” DNA declared earlier his month.

    Earlier, in April, the company announced that it was in the cell-phone business. The announcement came out of nowhere, and DNA boldly declared, “GAME OVER — WE WIN.”

    Without doing any checking, members raced to YouTube and Craigslist to announce that DNA was offering an unlimited cell-phone talk and text plan for $10 a month and, for $19.95 a month, was offering unlimited talk, unlimited text and 20 MB of data.

    DNA, which had no experience in the cell-phone business and yet declared it had slayed all competitors, later announced it had not researched pricing prior to announcing the plan.

    “[W]e found that there are no such service plans to be found by any carrier, anywhere on the planet, by any company in the industry,” DNA said in an email to members that un-announced the announcement weeks earlier of the $10 unlimited plan.

    DNA insisted it would have a new plan by May, but May passed without such a plan. The company then said it would have a plan in June. No such plan has emerged.

    A video on YouTube implied that DNA had a branding deal with Apple’s iPhone and that the phone would be called the “DNA iPhone.” The video asserted that DNA is the “ONLY Network Marketing Company With Branded iPhones.”

    Meanwhile, a separate YouTube video implied that DNA not only had an iPhone, but that the iPhone came with a “No Term Contract” for $10 a month.

    “You are Not in Kansas Anymore!” the second video screamed. “This is Global Baby!”

    Apple, which is known to defend its brand and intellectual property vigorously, did not respond to the PP Blog’s request for comment on the claims.

    DNA also has bragged about something called “RETIRE BY CHRISTMAS 2010 with DNA
    in “3″ to “6″ steps . . .” and various guarantees, including a purported “$100,000 DNA Minimum Income Guarantee” and a purported “$1,000,000 DNA Minimum Income Guarantee.”

    It is possible that the purported “income guarantee” exceeds the revenue DNA has posted to date. Like Narc That Car (Crowd Sourcing International), DNA’s purported Dallas-based competitor, the company publishes neither revenue figures nor the names of purported clients of the database product.

    The BBB has raised pyramid concerns about Narc/CSI.

    DNA also has urged members to imagine themselves driving 10,000 miles a year in pursuit of their DNA businesses to qualify for an IRS tax write-off of $5,000.

    In 2009, an MLM company known as YourTravelBiz (YTB) was enjoined in California from making tax claims under the terms of settlement of a pyramid-scheme lawsuit by Attorney General Jerry Brown that ordered the firm to pay $1 million.

    DNA has acknowledged that Phil Piccolo is part of its organization, and web records suggest Piccolo was actively involved in YTB. Separately, Narc That Car President Jacques Johnson was a director in YTB, according to court filings.